ITEX Corporation operates a marketplace in which products and services are exchanged by its members utilizing ITEX dollars. ITEX dollars are only usable by member businesses (its members) to acquire products and services without exchanging cash. The Company service its member businesses through its franchise network in the United States and Canada. It administers the marketplace and provide record-keeping and payment transaction processing services for its members. Members use its proprietary software, which is designed to facilitate the activities of all parties involved in its trade system, from its corporate management and accounting personnel to franchisees and members. The Company's system provides customer relationship management tools; analytical reports; a categorized listing of members; and a mobile app to register new prospects, complete a transaction, search for other members, and make payments.