SPX3,825.33+39.95 1.06%
DIA310.85+3.03 0.98%
IXIC11,127.85+99.11 0.90%

DraftKings Extends Partnership With UFC To Include Gamified NFT

Benzinga · 06/10/2022 10:23
  • DraftKings Inc (NASDAQ:DKNG) and the mixed martial arts organization UFC plan to launch a new iteration of DraftKings' 'Reignmakers' gamified digital collectibles franchise focused on UFC.
  • Reignmakers UFC will allow fans to build collections of their favorite UFC fighters and utilize them in games to compete for prizes. 
  • The parties expect the first season of Reignmakers UFC NFT-based games to go live in late 2022.
  • Fans can begin collecting the initial NFTs of fighters ahead of the game launch through auctions and drops in DraftKings' Heatwave Series.
  • Under the agreement with UFC, DraftKings Marketplace will have access to fighter IP from over 500 different athletes on the active UFC roster.
  • DraftKings is already UFC's first official sportsbook and daily fantasy partner in the U.S. and Canada.
  • Price Action: DKNG shares are trading lower by 3.29% at $13.36 on the last check Friday.