Camping World Holdings, Inc. (NYSE:CWH) (“Camping World”), America’s Recreation Dealer, today announced plans to launch the Thomasville Recreation Furniture brand of RV and camping furniture. The Thomasville Recreation furniture will be exclusive in the U.S. and provide the latest designer trends and innovations as consumers continue to demand premium choices for their RV and outdoor lifestyles.
“We are excited to launch the exclusive Thomasville Recreation brand with a wide variety of RV and camping furniture,” said Marcus Lemonis, CEO and Chairman of Camping World. “This brand launch along with our acquisition of furniture manufacturer, Allure, in the fall of 2020 accelerates our vertical integration within the space and strengthens our sales and margin growth opportunities.”
The Thomasville Recreation RV and camping furniture collections will feature high-style designs that follow both classic and modern trends. Product innovation will be a key component in each piece with a variety of premium fabrics and materials and functional designs for enhanced comfort and differentiation for the consumer. The RV furniture will include an assortment of sofas, chairs and tables.
The new line of top-end, private label furniture for the RV aftermarket and RV original equipment manufacturer space will be available exclusively at Camping World and Gander RV & Outdoors retail locations nationwide and via e-commerce in late 2021.
The launch of the Thomasville Recreation RV and camping brand originated from a partnership between Camping World and Authentic Brands Group.