Phunware, Inc. (NASDAQ:PHUN) ("the Company"), a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, today announced that it has launched the PhunToken Purchase Portal to begin selling PhunToken ("PHTK") to consumers, developers and brands.
PhunToken is an innovative cryptocurrency utilized by a blockchain-enabled Mobile Loyalty Ecosystem to help drive engagement by unlocking the features and capabilities of Phunware's Multiscreen-as-a-Service ("MaaS") platform. PhunToken is designed to promote profitable behavior by rewarding consumers for their activity, such as watching branded videos, completing surveys designed to understand purchase intent and visiting points of interest.
"For cryptocurrency to truly realize mainstream adoption, it's imperative that real companies with real teams build real solutions to real problems in the real world," said Randall Crowder, COO of Phunware. "We've designed PhunToken to reimagine engagement in a mobile-first world by selling utility tokens that offer brands the ability to encourage, measure and track consumer interest and loyalty."
Consumers will also have an opportunity to receive PhunToken from brands who integrate the PhunToken MaaS Loyalty Software Development Kit ("SDK") into their mobile applications for Apple iOS and Google Android, which will allow any publisher to track and reward in-app customer behavior.
PhunToken, as well as PhunCoin, will be managed by PhunWallet on Apple iOS and Google Android, which is expected to be released later this month following application approvals by the Apple App Store and Google Play, respectively.