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Harley-Davidson launches all-electric motorcycle brand 'LiveWire'

05/10/2021 12:23
Harley-Davidson launches all-electric motorcycle brand 'LiveWire'

- Harley-Davidson Inc HOG.N on Monday launched an all-electric motorcycle brand "LiveWire," the latest effort by the company to ramp up bets on the rapidly growing electric-vehicle market.

Named after Harley's first electric motorbike, which was unveiled in 2019, the "LiveWire" division is slated to launch its first branded motorcycle in July.

The company had said in February it would create a separate electric vehicle-focused division, as it aims to attract the next generation of younger and more environmentally conscious riders.

"We are seizing the opportunity to lead and define the market in EV," Chief Executive Officer Jochen Zeitz said in a statement on Monday. nPn3p3NF7a

"LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future."


(Reporting by Sanjana Shivdas in Bengaluru; Editing by Aditya Soni)

(([email protected]; within U.S. +1 646 223 8780, outside U.S. +91 80 6749 1642; Twitter: @SanjanaShivdas;))