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DJ Dating-App Landscape Has Room for a Bumble Niche -- Market Talk

· 02/04/2021 13:53

11:53 ET - Bumble, which plans to sell 34.5M shares at $28 to $30 each in its Nasdaq IPO, looks reasonably priced, and shares could well move higher, Susquehanna says. Susquehanna sees most paying users of dating apps willing to pay for multiple app subscriptions, not just one. That could give Bumble room to coexist alongside Tinder, the market leader, especially given that Bumble's design promotes a differentiated, female-centric ecosystem. Overall, Match Group--owner of Tinder and OKCupid--is comparable and relative valuation of Bumble should be straightforward, with a premium going to the company that can manage faster growth, Susquehanna says. (matt.grossman@wsj.com; @mattgrossman)

(END) Dow Jones Newswires

February 04, 2021 13:53 ET (18:53 GMT)

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