XIAMEN, China, Nov. 19, 2020 /PRNewswire/ -- Blue Hat Interactive Entertainment Technology ("Blue Hat" or the "Company") (NASDAQ:BHAT), a leading producer, developer and operator of augmented reality ("AR") interactive entertainment games, toys and educational materials in China, today announced that the Company's controlling subsidiary Xunpusen (Xiamen) Technology Co., Ltd. ("Xunpusen") has signed an agreement with China Mobile Communications Group Guangdong Co., Ltd. ("China Mobile") for a series of Telecom value-added service and Internet Data Center ("IDC") contracts.
The establishment of the business cooperation with China Mobile is an evidence of the Company's marketing and promotion efforts in order to effectively manage customer relations, improve the quality of delivery services, and enhance customer loyalty. At the same time, value-added services based on the Internet Plus model, as a new source of customer data collection, have created favorable conditions for customer management. The cooperation with China Mobile will effectively expand the coverage of the Company's customer base, further improve and enhance the Company's business promotion capabilities and brand awareness.
Xiaodong Chen, CEO of Blue Hat, said, "Blue Hat's cooperation with China Mobile has broadened new channels for our products, as we immediately began seeing greater traffic for our mobile products. In addition, we were able to provide a more flexible and efficient service and marketing model, and thus improved the interaction and service with end customers. We believe that this business cooperation may generate a stable and sustainable profit and further the expansion and brand recognition of our products."