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Aurora Mobile Announced Partnership with Lilith Games to Drive User Growth and User Engagement for Hit Game "Rise of Kingdoms"

Aurora Mobile Limited (NASDAQ: JG) today announced that it has entered into a partnership with Shanghai Lilith Technology Corporation ("Lilith Games"), a leading mobile games developer in China, to drive user growth and enhance user stickiness and engagement for its blockbuster mobile game Rise of Kingdoms.

· 11/19/2020 05:47
Aurora Mobile Limited (NASDAQ:JG) today announced that it has entered into a partnership with Shanghai Lilith Technology Corporation ("Lilith Games"), a leading mobile games developer in China, to drive user growth and enhance user stickiness and engagement for its blockbuster mobile game Rise of Kingdoms. The partnership will leverage Aurora Mobile's industry-leading Artificial Intelligence ("AI") and machine learning-driven push technical capabilities and years of expertise in data analytics, help Lilith Games gain comprehensive insights into user needs, and provide Lilith Games with push services that increase user engagement and retention, and achieve intelligent and tailored notifications. This cooperation demonstrates the industry-wide acclaim and trust that Aurora Mobile commands for the robust technical capabilities and services it offers to leading game publishing platforms. Established in May 2013, Lilith Games is committed to providing gamers worldwide with unprecedented gaming experiences. Dedicated to making high-quality games, Lilith Games has developed or published a list of bestsellers, including Soul Hunters, Art of Conquest, Abi, Isoland 2: Ashes of Time, AFK Arena, and Mr. Pumpkin 2. Lilith Games distinguishes itself with its core strategy based on globalization and category upgrades. By leveraging its in-depth understanding of the global games market and game categories, it has unveiled one hit Chinese game after another to players around the world. According to statistics collected by app tracking firms App Annie and Sensor Tower, in April 2020 Lilith was the third highest-earning Chinese developer and ranked first overall in overseas revenue for the first four months of 2020. As a leading mobile developer service provider in China for almost a decade, Aurora Mobile continues to leverage its "APP developer-centric" strategy to help mobile APP developers increase demand for mobile operations, business growth and monetization through agile product development, covering a wide range of sectors, including e-commerce, education, financial services, short-form video streaming, social network and gaming. As of March 2020, Aurora Mobile had provided software development kits to over 1.5 million APPs. Aurora Mobile recently launched "JG Alliance", an APP traffic monetization service, which integrates innovative and more effective forms of advertising and interactive advertising with more interesting content tailored to users' needs. This combination greatly improves user experience and user stickiness while enhancing the monetization efficiency for developers. Going forward, Aurora Mobile will continue to embrace innovative development and empower mobile APP developers with stable, efficient, secure, and intelligent products and services as well as strong capabilities in machine learning and data analytics. Aurora Mobile will further explore other strategic partnerships in the gaming sector to help them grow and improve operational and monetization efficiency.