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Performance Food Group's Foodservice Unit Highlights Launch Of 'Green Origin' Brand, Proprietary Line Of Plant-Based Protein Products

Performance Foodservice, a division of Performance Food Group Company (PFG) (NYSE:PFGC) announced the launch of its Green Origin™ brand, a proprietary line of plant-based protein products. Made from delicious,

· 11/16/2020 09:06

Performance Foodservice, a division of Performance Food Group Company (PFG) (NYSE:PFGC) announced the launch of its Green Origin™ brand, a proprietary line of plant-based protein products. Made from delicious, simple ingredients, the Green Origin portfolio includes plant-based burgers, grinds, breakfast sausages, and nuggets. Green Origin products are made exclusively by Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® and Field Roast™. With this launch, Performance Foodservice will have one of the largest plant-based Exclusive Brand portfolios in the industry.

“We’re well past the point of plant-based eating as a niche trend,” said Fred Sanelli, senior vice president of marketing and sales at Performance Foodservice. “It has become a significant and growing segment in the foodservice landscape. We know that the number of consumers committed to a cleaner, more sustainable, healthier, and great tasting culinary lifestyle is increasing rapidly, and we are thrilled to add our expertise to the pursuit of a ‘greener way of life.’ Our Green Origin line delivers a premium eating experience that will give our customers exciting menu options.”

Green Origin products are 100 percent plant-based, free of artificial flavors, colors, and additives. The exceptional integrity of the sourcing process carries through to every level of production, from manufacturing, to packaging, to distribution. Many of the products, including the plant-based burgers and grinds are vegan-certified, non-GMO-certified, soy-free, gluten-free, and kosher.

“In addition to offering our Lightlife and Field Roast branded products to Performance Foodservice customers, we’re excited to support the Green Origin product line,” said Dan Curtin, president of Greenleaf Foods. “Their broad network of restaurant and foodservice outlets makes them a strong partner to deliver great tasting plant-based protein to more people throughout the country.”