Shopify's president Harley Finkelstein on CNBC's Squawk Box talks about the potential boom in e-commerce sales amid the COVID-19 pandemic.
Finkelstein says the company took a survey with results showing 77% of consumers will participate in the black Friday and Cyber Monday sale. He also stated the survey showed 55% of them will only participate online rather than attending the local stores.
Finkelstein believes customers are choosing to support independent companies along with black-owned companies. He believes this will benefit the company because several companies on Shopify's website are independently owned.