Netflix Inc (NASDAQ:NFLX) said Monday it would no longer offer free trials in the United States.
What Happened: The subscription video on demand company says on its website that “free trials are not available” and urges viewers to subscribe to a “no commitments” plan.
The video streamer started phasing out the free trials this month and is introducing other ways including posting educational content on Alphabet Inc's (NASDAQ:GOOGL) (NASDAQ:GOOG) YouTube to promote its offerings, The Verge reported.
Some content, like its film “To All the Boys I’ve Loved Before,” has reportedly been made available as samples accessible without a subscription.
Why It Matters: The cancelation of the free trial comes at a time when other SVOD services are using trials as a way to attract viewers, The Verge noted.
Apple Inc (NASDAQ:AAPL) meanwhile has extended the free trial of its Apple TV+ subscription service until February as it gears up to compete with rivals such as Netflix and Amazon.com Inc's (NASDAQ:AMZN) Prime Video.
Price Action: Netflix shares closed 2.65% higher at $554.09 on Monday.