CHARLOTTE, N.C.--(BUSINESS WIRE)-- cbdMD, Inc. (NYSE:YCBD, YCBD PR A))), one of the nation’s leading and most highly trusted and recognized cannabidiol (CBD) brands, announced today that it is launching its first national TV advertising campaign.
Debuting nationwide during the week of August 31, 2020, cbdMD’s 30-second commercial will be broadcast across multiple national cable networks. cbdMD’s foray into television complements the brand’s category-leading, multi-channel media approach, which also includes sports sponsorship, social media, digital advertising, podcasts, and athlete endorsement. The TV campaign is estimated to reach 50 million+ households and includes airing of at least 500 spots - in the first two weeks alone - targeting audiences meeting cbdMD’s customer profile.
“From founding national holidays like National CBD Day and National Hemp Day, to assembling the industry’s most elite roster of top athletes on Team cbdMD, we consider ourselves trailblazers in the CBD space. We look forward to sharing our new TV commercial nationwide and continuing to reinforce why so many consumers trust cbdMD for their health and wellness needs. Our new national TV ad campaign will be undertaken in a fiscally prudent manner, as we reallocate our marketing spend to stay on track to meet our fiscal performance objectives” said Ken Cohn, cbdMD’s Chief Marketing Officer.