"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," a spokesperson for the Cupertino-based company told Bloomberg. This is a typical response Apple is known to send out when it intends to confirm an acquisition.
The deal was long-rumored, and 9To5Mac reported in April that the deal could be worth $100 million.
NextVR provides sports and content for virtual reality and augmented reality headsets, including for Facebook Inc.'s (NASDAQ: FB) Oculus, and devices of other companies, like Sony Corporation (NYSE: SNE) and HTC Corporation (OTC: HTCXF), Bloomberg noted.
The startup also has partnerships for streaming of major sporting events, including the NBA league and Wimbledon.
"NextVR is Heading in a New Direction," the company says on its website, without a mention of Apple or the acquisition.
This is the third acquisition Apple has confirmed this year after weather app Dark Sky and voice technology app Voysis.
Apple shares closed 0.6% higher at $309.54 on Thursday. The shares added another 0.2% in the after-hours at $310.20.