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Hearing AG Barr Group To Retain Distribution Rights To Rockstar Brand In UK

A.G. BARR p.l.c.  Response to PepsiCo To Acquire Rockstar statement A.G. BARR p.l.c., ("A.G. BARR" or the "Group"), which produces and markets some of the UK's leading drinks brands, notes

Benzinga · 03/11/2020 15:36

A.G. BARR p.l.c. 
Response to PepsiCo To Acquire Rockstar statement
A.G. BARR p.l.c., ("A.G. BARR" or the "Group"), which produces and markets some of the UK's leading drinks brands, notes the announcement earlier today by PepsiCo Inc. (PepsiCo) that it intends to acquire Rockstar Energy Beverages, owner of the Rockstar energy brand. PepsiCo has been a distribution partner for Rockstar in North America since 2009.
A.G. BARR has been a franchise partner of Rockstar since 2007 and retains the exclusive distribution rights for the Rockstar brand in the UK, Ireland and certain European territories. A.G. BARR has a long term contract, extending for several years, for the manufacture and sale of the Rockstar energy brand, which contributes approximately 8% of the Group's sales volumes