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UPDATE: Piper Sandler Upgrades e.l.f. Beauty to Overweight, Announces $19 Price Target As Firm Notes 3 Factors:

1. success of the company's new marketing campaign over the last six months--especially the company's TikTok campaign which bested all industry standards 2. product newness building on "hero"

Benzinga · 02/04/2020 15:39

1. success of the company's new marketing campaign over the last six months--especially the company's TikTok campaign which bested all industry standards

2. product newness building on "hero" franchises & skincare

3. >50% gains in EMV during Q4.