Alphabet's Quarterly Reports
Alphabet's quarterly earnings reports have a direct impact on the stock, giving a direct look into the financials of the company and other important metrics.
In Alphabet's earnings reports, be on the lookout for the usual earnings-per-share and revenue numbers, but also look for traffic acquisition costs, or TAC.
As TAC increases, it has a negative impact on profit margins.
Regulatory Concerns For Alphabet
Google is known as the go-to search engine, but is now also known for data and privacy issues.
Many consumers are worried that Google is collecting too much data and are concerned about what is done with that data. Not only that, but Google has also been fined for violating antitrust laws. Be on the lookout for news about potential regulatory action in these areas.
Alphabet's M&A Deals
Google is no stranger to buying companies. Large mergers and acquisitions can impact the stock greatly. Be on the lookout for trends and existing companies in the space.
Alphabet shares were trading down 1.25% at $1,438.45 at the time of publication Thursday.