BBC Tests Keywords On Twitter
In the BBC’s latest keyword targeting test on Twitter, the news organization said it was able advertise to people using terms like "neo-Nazi."
The social media platform later apologized for the error and fixed it.
“Twitter has specific policies related to keyword targeting, which exist to protect the public conversation. Preventative measures include banning certain sensitive or discriminatory terms, which we update on a continuous basis,” Twitter said in a statement to The Verge.
"We continue to enforce our ads policies, including restricting the promotion of content in a wide range of areas, including inappropriate content targeting minors."
A Problem For Many Social Media Platforms
The policies of social media platforms on targeting have sparked several debates in recent years.
The Guardian reported in 2018 that advertisers could use Facebook to target users based on their sensitive interests.
Twitter Price Action
The stock was down 1.11% at $33.81 at the time of publication Friday.