Basic-Fit Kept at Hold as Berenberg Notes CleverFit Acquisition

MT Newswires · 3d ago
02:30 AM EST, 12/04/2025 (MT Newswires) -- Berenberg affirmed Basic-Fit's (BFIT.AS) hold rating and price target of 21 euros after the research firm met the Dutch fitness club operator to discuss its takeover of European fitness franchise Clever Fit and its franchise-led expansion strategy. "Management sees 2025 as a transition year, but believes the Clever Fit deal materially accelerates its route to scale in Germany while improving profitability through franchise recurring income, stronger marketing, and Basic-Fit's proven low-cost, high-return operating model," according to a Wednesday note. At its capital markets day event on April 21, 2026, the research firm anticipates Basic-Fit to provide a "deeper disclosure" on its franchise-unit economics, adding that investor focus would be on clarity regarding long-term "optimal" split between company-owned and franchised clubs. Analysts added that they agree with Basic-Fit's rollout strategy, but cautioned that increased competition and unfamiliar market dynamics outside core regions might introduce a "high degree of execution risk."