Vincent Sun, an analyst at Morningstar, wrote in a report that BYD's car sales growth rate will slow down this year because of the higher base effect compared to last year, and the lack of attractive new models in the competitive market. He added that the company's net profit for the second quarter was lower than Morningstar's expectations. He added that despite increased car sales, increased export contributions, and lower battery costs, BYD's aggressive price promotions have increased pressure on the EV maker's profit margin. Morningstar lowered the company's 2025 car sales forecast by 7% to take into account sales trends so far this year, and cut this year's revenue forecast by 4%. The analyst also lowered car profit margin expectations due to concerns about competition and price pressure.

Zhitongcaijing · 09/02/2025 04:17
Vincent Sun, an analyst at Morningstar, wrote in a report that BYD's car sales growth rate will slow down this year because of the higher base effect compared to last year, and the lack of attractive new models in the competitive market. He added that the company's net profit for the second quarter was lower than Morningstar's expectations. He added that despite increased car sales, increased export contributions, and lower battery costs, BYD's aggressive price promotions have increased pressure on the EV maker's profit margin. Morningstar lowered the company's 2025 car sales forecast by 7% to take into account sales trends so far this year, and cut this year's revenue forecast by 4%. The analyst also lowered car profit margin expectations due to concerns about competition and price pressure.