Ni Zhiwei, president and CEO of LEGO Group, said in an interview in Shanghai on July 5 that the LEGOLAND Shanghai Resort, which opened on the same day, further demonstrated the company's firm commitment to the Chinese market and Chinese consumers, and will continue to increase its investment in China in the future. “I have full confidence in the future prospects of the Chinese economy, and we will continue to invest unswervingly.” Ni Zhiwei said that for the LEGO Group, China is “a strategically important core market.” As the source of global retail innovation, China can be called the “pioneer” of the industry in many ways, and the experience and innovation results accumulated by enterprises in China are also applicable in other markets around the world.

Ni Zhiwei, president and CEO of LEGO Group, said in an interview in Shanghai on July 5 that the LEGOLAND Shanghai Resort, which opened on the same day, further demonstrated the company's firm commitment to the Chinese market and Chinese consumers, and will continue to increase its investment in China in the future. “I have full confidence in the future prospects of the Chinese economy, and we will continue to invest unswervingly.” Ni Zhiwei said that for the LEGO Group, China is “a strategically important core market.” As the source of global retail innovation, China can be called the “pioneer” of the industry in many ways, and the experience and innovation results accumulated by enterprises in China are also applicable in other markets around the world.