“The Chinese market is MUJI's most important overseas market, and both sales and profits have contributed to global growth. We believe that the consumption potential of the Chinese market will continue to be revealed, and new consumer formats will also emerge, and we are very much looking forward to it.” Recently, in an interview with reporters, Kenta Horiguchi, the chairman and general manager of MUJI MUJI China, pointed out that with changes in consumer attitudes in recent years, MUJI's brand philosophy and product image are also more and more compatible with the preferences of Chinese consumers. “MUJI will further expand its network of stores and speed up the opening of stores in China.” Referring to future store opening plans, Kenta Horiguchi told reporters that it plans to open at least 40 new stores in the Chinese market every year to further expand its coverage in the Chinese market. “We will optimize our store portfolio in first-tier and second-tier cities, and if we have the opportunity, we hope to enter regions that have not yet been established. At the same time, MUJI will continue to optimize the layout and design of existing stores to continuously improve the customer shopping experience.”

“The Chinese market is MUJI's most important overseas market, and both sales and profits have contributed to global growth. We believe that the consumption potential of the Chinese market will continue to be revealed, and new consumer formats will also emerge, and we are very much looking forward to it.” Recently, in an interview with reporters, Kenta Horiguchi, the chairman and general manager of MUJI MUJI China, pointed out that with changes in consumer attitudes in recent years, MUJI's brand philosophy and product image are also more and more compatible with the preferences of Chinese consumers. “MUJI will further expand its network of stores and speed up the opening of stores in China.” Referring to future store opening plans, Kenta Horiguchi told reporters that it plans to open at least 40 new stores in the Chinese market every year to further expand its coverage in the Chinese market. “We will optimize our store portfolio in first-tier and second-tier cities, and if we have the opportunity, we hope to enter regions that have not yet been established. At the same time, MUJI will continue to optimize the layout and design of existing stores to continuously improve the customer shopping experience.”