Recently, in an interview with reporters, Kenta Horiguchi, the chairman and general manager of MUJI MUJI China, pointed out that with changes in consumer attitudes in recent years, MUJI's brand philosophy and product image are also more and more compatible with the preferences of Chinese consumers. “The Chinese market is MUJI's most important overseas market, and both sales and profits have contributed to global growth. We believe that the consumption potential of the Chinese market will continue to be revealed, and new consumer formats will also emerge, and we are very much looking forward to it.”

Recently, in an interview with reporters, Kenta Horiguchi, the chairman and general manager of MUJI MUJI China, pointed out that with changes in consumer attitudes in recent years, MUJI's brand philosophy and product image are also more and more compatible with the preferences of Chinese consumers. “The Chinese market is MUJI's most important overseas market, and both sales and profits have contributed to global growth. We believe that the consumption potential of the Chinese market will continue to be revealed, and new consumer formats will also emerge, and we are very much looking forward to it.”