On July 4, it was reported that Innisfree recently closed its Tmall overseas flagship store, and the platform showed that all of the store's products had been removed from the shelves. In response, Innisfree's parent company Amorepacific stated, “This adjustment is an initiative taken by the brand to further integrate resources, open up and commit to building more efficient channels, with the aim of providing consumers with a better service and interactive experience.”

On July 4, it was reported that Innisfree recently closed its Tmall overseas flagship store, and the platform showed that all of the store's products had been removed from the shelves. In response, Innisfree's parent company Amorepacific stated, “This adjustment is an initiative taken by the brand to further integrate resources, open up and commit to building more efficient channels, with the aim of providing consumers with a better service and interactive experience.”