From the Makers Of Tree Hut Comes bdy. - A New Era of Self-Care

The Luxe-Meets-Accessible bdy. Officially Enters The Body Care Space, Launching Exclusively At Ulta Beauty.

COPPELL, Texas, June 10, 2025 /PRNewswire/ -- There's a new body care obsession coming to shelves – and it's anything but basic. Meet bdy., the bold new brand bridging the gap between your everyday shower staples and high-performance skincare. Think indulgent formulas, real results, and major shelf appeal. Created by Naterra, the powerhouse behind cult-favorite Tree Hut (yes, America's No.1 Exfoliator), bdy. is the grown-up evolution fans have been waiting for. It's for the consumer who fell in love with Tree Hut scrubs – and now wants more: more sophistication, more skincare benefits, more self-care energy. Debuting with an initial seven-piece collection, the brand designed each product with proven skincare actives and nourishing ingredients to elevate the body care routine, without the high price tag. The collection includes Glow Body Buff, Foaming Oil Body Wash, Dual Phase Body Serum Mist, Overnight Body Serum, and Weightless Body Lotion + Glow Body Buff mini and Dual Phase Body Serum Mist mini. Available now exclusively at Ulta and on Ulta.com.

After seeing a white space in the market where consumers craved high-quality products that are still accessible and a way to naturally tap into beauty fans that have grown with the company, Naterra created bdy. Acting as the "big sister" of Tree Hut, bdy. has an elevated and refined feel that remains approachable, affordable, and easy to incorporate into daily routines. All products in the collection are dermatologist tested, developed for sensitive skin types, lightly fragranced, vegan, paraben-free and cruelty-free. With sleek, modern packaging and a luxurious feel that fits effortlessly into any bathroom, bdy. brings a fresh perspective to body care, simple, sophisticated, and built for real life.

This collection of thoughtfully developed products was built for consumers at every stage of their self-care journey – whether they're just getting started or looking to enhance their routine. bdy. is lightly scented with notes of bergamot, green tea, lotus blossom and musk – perfect for layering and with a non-sticky formula that prevents any pilling. Plus, with a commitment to omitting skin imperfections, bdy. starts with formulas carefully developed to address common skin concerns, such as dryness, uneven tone, and texture, without compromising on gentleness.

The bdy. collection includes:

• Glow Body Buff – A gentle exfoliating scrub that purifies and smooths the skin's surface to improve texture and promote a radiant glow. Developed with Glycerin, Salicylic Acid, Sunflower Seed Oil, and Natural Pumice, this formula leaves skin feeling soft, refreshed, and refined. Plus, Glow Body Buff helps improve the appearance of bumps associated with keratosis pilaris. Also available as a mini.
• Foaming Oil Body Wash – A velvety oil-to-foam cleanser that removes impurities while leaving skin clean and hydrated. With Hyaluronic Acid, Glycerin, and Plant-Derived Squalane, it helps maintain moisture without stripping skin.
• Dual Phase Body Serum Mist – A weightless, non-greasy serum in a sprayable format, designed to help brighten and even tone while boosting hydration. Made with Niacinamide, Plant-Derived Squalane, Tranexamic Acid, and Hyaluronic Acid, it's ideal for daily layering or on-the-go use. It features a 360-degree spray to reach all parts of the body with ease. Also available as a mini.
• Overnight Body Serum – A nighttime body treatment designed to deliver a visible glow by morning. This hydrating serum helps restore the skin's moisture barrier while improving tone, texture, and elasticity. Powered by Bakuchiol, a gentle plant-based alternative to Retinol, along with Hyaluronic Acid, Plant-Derived Squalane, and Glycerin, the formula works to smooth and soften skin while visibly reducing the appearance of fine lines and wrinkles, making it ideal for those looking to wake up glowing and refreshed. Packaging features a removable spatula for easy application.
• Weightless Body Lotion – A fast-absorbing, breathable lotion that deeply hydrates and calms dry or irritated skin. Formulated with Glycerin, Hyaluronic Acid, Ceramides, Sodium PCA, and Urea, it helps strengthen the skin barrier and improve texture, without a greasy finish.

"We're proud to bring bdy. to life—a brand born from a clear vision: to create elevated, sensorial formulas that deliver results, while remaining effortless to use every day," said Luis Garcia, Chief Marketing Officer. "We focused on skincare-inspired ingredients, thoughtful textures, and dermatologist testing to ensure every product delivers real results without overcomplicating the routine. bdy. reflects how we see the future of body care – effective, accessible, and made for every body."

With its debut exclusively at Ulta, bdy. launches with a retail partner that shares its commitment to accessible, results-driven self-care. Ulta offers the ideal platform for bdy. to connect with beauty enthusiasts looking for modern body care solutions that combine ease, efficacy, and elevated formulation.

The launch marks an exciting expansion in the body care category, offering consumers a new way to care for their skin with well-crafted products that deliver visible results. With a focus on simplicity, quality, and routine-friendly design, bdy. is redefining what self-care looks like, bringing skincare-level benefits to everyday body care.

For more information on bdy., visit https://bdyskin.co/ or follow the brand on Instagram and TikTok.

About bdy.

bdy. is a new body care brand from the makers of Tree Hut, developed in Coppell, Texas, to deliver skincare-inspired formulas in simple, effective formats. Made for all skin types, including sensitive, bdy. products are infused with proven skincare actives to address a range of body skin concerns. The brand's mission is to empower every bdy. by providing gentle yet effective products that deliver results and give you glow. bdy. believes you-time should be elevated, never complicated. Whether you're starting your self-care journey or enhancing an existing routine, bdy. combines minimalist design, nourishing ingredients and approachable price points to redefine what body care can be: where skincare meets bdy.

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