Diamond Assets Announces Return of Founder Mike McKenna as CEO and Strategic Leadership Appointments

Diamond Assets, one of the nation’s largest and most trusted Apple technology buyback partners, proudly announces three key leadership appointments. These strategic additions reinforce the company’s commitment to empowering schools, businesses, government agencies, and channel/leasing partners to maximize the value of their Apple assets.

Mike McKenna Returns as CEO

Mike McKenna, who founded Diamond Assets in 2014, has returned to serve as Chief Executive Officer. Previously a member of the company’s advisory board, McKenna now steps into a hands-on leadership role, overseeing sales and operations to drive continued company growth.

“I’m thrilled to be back in my seat as CEO at Diamond Assets and to help drive the organization’s growth and success,” said McKenna. “Mark and John bring decades of expertise in education and technology to the team. Their leadership will be instrumental in advancing our vision of providing the best trade-in experience while helping customers develop and implement long-term sustainable technology plans.”

Mark McDougal Joins as Executive Account Director

Mark McDougal will oversee the Southern region as Diamond Assets’ new Executive Account Director. Bringing over 25 years of experience in education and technology—including a nine-year tenure at Apple—McDougal is well-equipped to help school districts implement effective and budget-conscious technology strategies.

“I joined Diamond Assets to help schools build smarter, more sustainable technology plans,” said McDougal. “As a former educator, I understand the pressure to do more with less, and I’m excited to be in a role that helps districts unlock the full value of their technology investments.”

John Starcke Named Vice President of Education

John Starcke steps into the role of Vice President of Education, bringing nearly three decades of experience in strategic growth across K–12, higher education, and enterprise sectors. Prior to joining Diamond Assets, Starcke served as Regional Manager for K–12 Education at Apple, managing a $150 million portfolio spanning seven states.

Starcke’s ability to align technology initiatives with educational and organizational goals positions him to play a critical role in advancing Diamond Assets’ mission and expanding its influence in the education sector.

A Strengthened Vision for the Future

These appointments signal a new chapter of growth and innovation for Diamond Assets. With McKenna’s return reinforcing executive leadership and the addition of McDougal and Starcke bringing deep educational and technical expertise, the company is well-positioned to continue delivering sustainable, value-driven solutions to its clients.

About Diamond Assets

Based in Milton, WI, Diamond Assets partners with businesses, schools, and government organizations to develop sustainable technology plans that deliver meaningful return on investment. Specializing in IT asset management, Apple device buyback programs, and e-waste reduction, Diamond Assets empowers clients to maximize the lifecycle of their technology while supporting environmental sustainability.

IT asset management | Applecare+ Specialist | Diamond Assets

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