“Douyin Blackboard” published the “Information note on mass “navy” accounts attacking Douyin e-commerce on social media”. The article mentioned that recently, Douyin e-commerce paid attention to the 618 promotion, and a large number of homogenized content appeared on social media, impersonating the identity of a merchant to slander Douyin e-commerce. There are obvious abnormalities in related accounts and behavior, and they have typical “navy” characteristics. “A large number of accounts concentrated on posting homogenized content during the 618 promotion period. Citing unknown screenshots from the back office of merchants, Douyin said that the return rate of Douyin was over 90%, that merchants were unable to operate, called for, or directly asserted that merchants were all moving to a traditional e-commerce platform.” According to Douyin. Afterwards, Li Liang, vice president of Douyin Group, retweeted and responded that feedback from real users and merchants is very important for Douyin e-commerce to improve products and services. This act of using the “Navy” account to spread false information confuses people and misleads the media and the public, and is extremely harmful. Everyone is welcome to provide us with clues and work together to combat this kind of unfair competition.

“Douyin Blackboard” published the “Information note on mass “navy” accounts attacking Douyin e-commerce on social media”. The article mentioned that recently, Douyin e-commerce paid attention to the 618 promotion, and a large number of homogenized content appeared on social media, impersonating the identity of a merchant to slander Douyin e-commerce. There are obvious abnormalities in related accounts and behavior, and they have typical “navy” characteristics. “A large number of accounts concentrated on posting homogenized content during the 618 promotion period. Citing unknown screenshots from the back office of merchants, Douyin said that the return rate of Douyin was over 90%, that merchants were unable to operate, called for, or directly asserted that merchants were all moving to a traditional e-commerce platform.” According to Douyin. Afterwards, Li Liang, vice president of Douyin Group, retweeted and responded that feedback from real users and merchants is very important for Douyin e-commerce to improve products and services. This act of using the “Navy” account to spread false information confuses people and misleads the media and the public, and is extremely harmful. Everyone is welcome to provide us with clues and work together to combat this kind of unfair competition.