Sensor Tower: In May, a total of 33 Chinese manufacturers were selected in the TOP100 global mobile game publisher revenue list, drawing a total of US$2.02 billion

The Zhitong Finance App learned that according to the Sensor Tower store intelligence platform, in May 2025, a total of 33 Chinese manufacturers were selected for the TOP100 global mobile game publisher revenue list, attracting a total of 2.02 billion US dollars, accounting for 36.6% of the global TOP100 mobile game publisher revenue in this issue.

Top 30 Chinese mobile game publishers in terms of revenue

In May 2025, various products under Diandian Interactive performed well. The flagship product “Whiteout Survival” still achieved steady growth under a high revenue base, and continued to show strong commercial resilience. At the same time, the publisher also achieved remarkable results in developing new products. The revenue of the new 4X strategy product “Kingshot” doubled, helping Diandian Interactive's overall revenue increase by 13% month-on-month, ranking 2nd in the May global revenue list of Chinese mobile game publishers, fully demonstrating its strong growth potential driven by multiple products.

Various synthetic mobile games such as “Gossip Harbor”, “Seaside Escape”, and “Flambé: Merge & Cook” by Lemon Weiqu continued to gain strength this month, and the publisher's global revenue increased 10% month-on-month, reaching a record high, continuing to strengthen its position as a champion in synthetic racing tracks. “Gossip Harbor”'s performance is still outstanding. The recently launched limited-time event “The Lost City of Heron Keys” cleverly combines treasure hunting, puzzle solving, and synthesis elements to create an immersive exploration experience, which significantly increased players' participation and willingness to pay, and increased revenue by 12%.

Florere Game's two 4X post-apocalyptic survival mobile games “Dark War Survival” and “Last Z: Survival Shooter” achieved great results. Global revenue increased by 4% and 33% respectively, helping the publisher increase revenue by 12% and continue to advance in the ranking, reaching 8th place in the list. With the R&D strength and global operation experience accumulated on the post-apocalyptic strategy mobile game circuit, Florere Game is continuously improving its leading position in this field.

At the beginning of May, “AFK Journey” teamed up with the popular IP “Fairy Tail” to launch a joint version. New heroes appeared, equipment system optimization, and plot content expansion significantly stimulated players' enthusiasm for payment, and the game's current revenue surged 55%. Combined with the steady performance of mature products such as “The Awakening of Nations”, Lilith's game's revenue increased 12% month-on-month, rising 2 places in the revenue list and rising to 10th place, fully demonstrating its continued competitiveness on medium to heavy mobile game tracks.

Driven by the simultaneous rise in revenue from various casual board games such as “Battle Fishing” and “Journey to Landlord,” the revenue of the current edition of Journey Gaming increased 19% month-on-month, successfully ranking 14th in the publisher's revenue list. On global mobile chess and card racing tracks, Touring Games has maintained a leading position on the racetrack for a long time with continuous gameplay iteration, festival-themed event planning, and refined operation for medium- and high-value users.

On the occasion of the first anniversary of its launch at the end of April, the Culo game “Sound Tide” successfully set off a new wave of popularity by launching the 2.3 version of “Summer Song of Fire: Celebrating the “Reunion”. With the launch of the new limited resonators “Zanny” and “Summer Sky,” game content and character appeal increased simultaneously, and the publisher's global revenue increased 23% month-on-month, ranking 16th in the revenue list. With the outstanding performance of the masterpiece “The Tide”, Culo Games has established a unique and recognizable brand position in the global two-dimensional mobile game market.

Joy Net Games launched an RPG mobile game in the Korean market, “Raising the Ghost Monster” (Korean version of “Endless Journey: Scrolling the World”), which is loved by players for its light casual experience of “hanging up the phone” and the deep development fun of “card strategies.” Revenue surged 208% month-on-month in May, making it one of the top ten mobile game revenue lists in Korea, boosting the publisher's global revenue by 6%, moving 2 places to 20th place in the list.

In recent years, global players' demand for “easy strategy” games has continued to rise. Joy Net Games has successively launched “The Legend of the Mushroom Hero” and “Endless Journey: Scrolling World”, etc., and has gradually enhanced its competitiveness in card placement mobile game tracks through strategies such as localization of themes, IP linkage, and monetization optimization, and has topped the revenue list of publishers in this field.

In May 2025, Yishige's new prison-themed 4X strategy game “Lands of Jail” continued its strong growth momentum. On the basis of a 342% month-on-month increase in revenue in April, it achieved another 72% growth in May, rapidly becoming the publisher's highest-grossing core product. With the game's outstanding performance, Yi World's global revenue increased 53% month-on-month this month, and strongly returned to 27th place in the revenue list of Chinese mobile game publishers, demonstrating its commercial explosive power in the segmented theme strategy circuit.

In addition to the list, the top 100 Chinese mobile game publishers in the world are in order: Game Card Network, Sports World, and Hortor Games, a total of 33 manufacturers.

Top 20 mobile game revenue in China's App Store

In May 2025, Tencent (00700) “Peace Elite” ushered in the new SS33 season update and joined hands with DC to promote a 21% month-on-month revenue increase in its revenue, ranking 2nd in China's App Store mobile game revenue list. Refined seasonal operations and frequent high-popularity IP linkage strategies further stabilized its leading position in the tactical competitive mobile game circuit.

On May 8, Tencent's “Operation Delta” launched the full-scale battlefield time-limited model “Winner Is King” and launched a series of bundles and new items to effectively attract players to pay. In this issue, the Chinese App Store market revenue increased 29%, ranking 8th in the revenue list.

The two-dimensional tower defense mobile game “Tomorrow's Ark” launched a new side event “Journey of All Living Beings” in early May. Since then, the game's daily sales have soared, rushing to 3rd place in China's iOS mobile game revenue list on May 2, strongly setting off a wave of player returns and krypton. Thanks to this version's content update, the game's revenue in the Chinese iOS market surged 250% in May, successfully returning to 13th place in the revenue list.