The liquor market is a bit cold this year. The Chengdu National Spring Sugar and Wine Fair is a “barometer” of the alcohol industry. Judging from field visits, this year's Sugar and Wine Fair was slightly deserted compared to previous years, which also more realistically reflects the current situation in the liquor industry. It is a fact that competition in the liquor industry has intensified and competition in categories has intensified. Small and medium-sized enterprises are being squeezed and development is difficult, and the industry has entered a stage of stock competition. Recently, the China Liquor Industry Association and well-known wine companies signed a proposal calling for the abandonment of “internal rolling competition.” Many people in wine companies believe that enterprises need to adhere even more to the long-term principle and abandon blind expansion and low prices. The essence of internal volume is consumption, and the essence of breaking the game is improvement. For wine companies, there are also opportunities in fields such as low-grade products, younger consumption, and scenario-based experiences.

The liquor market is a bit cold this year. The Chengdu National Spring Sugar and Wine Fair is a “barometer” of the alcohol industry. Judging from field visits, this year's Sugar and Wine Fair was slightly deserted compared to previous years, which also more realistically reflects the current situation in the liquor industry. It is a fact that competition in the liquor industry has intensified and competition in categories has intensified. Small and medium-sized enterprises are being squeezed and development is difficult, and the industry has entered a stage of stock competition. Recently, the China Liquor Industry Association and well-known wine companies signed a proposal calling for the abandonment of “internal rolling competition.” Many people in wine companies believe that enterprises need to adhere even more to the long-term principle and abandon blind expansion and low prices. The essence of internal volume is consumption, and the essence of breaking the game is improvement. For wine companies, there are also opportunities in fields such as low-grade products, younger consumption, and scenario-based experiences.