According to the official website of the Shanghai Stock Exchange, the number of new A-share accounts opened by individual investors in April was 1.915,800, a decrease of 1.144,400 from March. Despite a month-on-month decline, the year-on-year increase was over 30%. In the first 4 months of this year, the overall number of new accounts opened remained steady. The number of accounts opened is closely related to the coolness and warmth of brokerage business. Since September 2024, market trading has been active, and a discussion about the “wave of account opening” has quietly sprung up. Judging from the 2024 annual report, the number of accounts opened by most brokerage firms achieved positive growth, which clearly contributed to the performance. However, with the deepening transformation of wealth management, how to turn customer acquisition into “customer retention” and transform scale advantages into continuous profit momentum is still a problem that brokerage firms must solve urgently.

According to the official website of the Shanghai Stock Exchange, the number of new A-share accounts opened by individual investors in April was 1.915,800, a decrease of 1.144,400 from March. Despite a month-on-month decline, the year-on-year increase was over 30%. In the first 4 months of this year, the overall number of new accounts opened remained steady. The number of accounts opened is closely related to the coolness and warmth of brokerage business. Since September 2024, market trading has been active, and a discussion about the “wave of account opening” has quietly sprung up. Judging from the 2024 annual report, the number of accounts opened by most brokerage firms achieved positive growth, which clearly contributed to the performance. However, with the deepening transformation of wealth management, how to turn customer acquisition into “customer retention” and transform scale advantages into continuous profit momentum is still a problem that brokerage firms must solve urgently.