State Administration of Radio, Film and Television: In 2024, the total revenue of the national radio, television and online audiovisual industry was 148.802 billion yuan, up 5.32% year-on-year

The Zhitong Finance App learned that recently, the State Administration of Radio and Television announced the 2024 National Radio and Television Industry Statistics Bulletin. According to the data, in 2024, the total revenue of the national radio, television and online audiovisual industry was 1487.802 billion yuan, an increase of 5.32% over the previous year. Among them, the actual revenue generated by the radio, television, and online audiovisual business was 1285,587 billion yuan, up 5.27% year on year; revenue from financial subsidies was 99.671 billion yuan, which was basically the same as last year; and other revenue was 102,544 billion yuan, up 12.01% year on year. The total revenue of radio and television institutions was 679.841 billion yuan, up 7.39% year on year. Radio and television new media business and radio and television 5G business became revenue growth points; total revenue of online audiovisual service agencies was 807.961 billion yuan, up 3.65% year on year.

The original text is as follows:

2024 National Radio and Television Industry Statistics Bulletin

In 2024, the national radio, television, and online audiovisual industry will adhere to Xi Jinping's ideology of socialism with Chinese characteristics in the new era, fully implement the spirit of the 20th National Congress and the Second and Third Plenums of the 20th CPC Central Committee, thoroughly study and implement Xi Jinping's cultural ideas and General Secretary Xi Jinping's important instructions and instructions on radio, television and online audiovisual work, resolutely implement the decisions and arrangements of the Party Central Committee, adhere to the “23, 4” work position, and combine systematic planning with breakthroughs. Governance, reform and innovation have achieved remarkable results, and have strongly served the overall work situation of the Party and the country.

1. Focus on thematic publicity and continuously consolidate and expand mainstream public opinion positions

In 2024, the national radio program production time was 7.4983 million hours, and the broadcast time was 16.464 million hours. TV program production time was 2.597 million hours, and broadcast time was 2.020,000 hours.

The production time for news and information radio programs was 1.356,600 hours, and the broadcast time was 3.273,400 hours. The production time for news and information television programs was 964,700 hours, and the broadcast time was 2.8031 million hours. Thematic publicity and economic publicity have been carried out with high quality and efficiency. The publicity on topics such as the Third Plenary Session of the 20th CPC Central Committee and the 75th anniversary of the founding of New China is strong, and the economic publicity and guidance is solid and in-depth, providing strong public opinion support for economic and social development.

The production time for special service radio programs was 2.128,700 hours, and the broadcast time was 3.575,400 hours. The production time for special service TV programs was 669 million hours, and the broadcast time was 2,925,600 hours. Popular and popular theoretical programs such as “General Secretary Xi Jinping's Book List” and “Wen Yao China” were launched to promote Xi Jinping's ideology of socialism with Chinese characteristics in the new era.

The broadcast time of the public service advertisement program was 659,400 hours, and the broadcast time of the TV public service advertisement program was 1.3036 million hours. Public service advertisements such as “Happy Watching TV”, “Hands for a Good Harvest”, “Effective Management of “Doll Placement” Fees and “Stable Happiness” conveyed positive core values and were well received by society.

2. Promote quality creation and further enrich the supply of high-quality content

In 2024, 115 TV series and 3,490 episodes will be produced and distributed nationwide, 407 TV cartoons will be produced and distributed, 108,300 minutes long, and 70,000 hours of television documentaries will be produced. TV dramas such as “The Northwest Years”, “When the Mountains Were Full of Flowers”, and “I'm a Criminal Police Officer”, cartoons such as “The Story of the Newspaper Boy”, “The Twenty-Four Seasons Code: Spring Chapter”, and documentaries such as “The Chinese Official Zhen”, “Why China”, and “The Adventure of the Panda” have been released, which have garnered high popularity and good reviews.

In 2024, 219 key online movies, 166 web dramas, 659 online cartoons, and 602 online short dramas were approved for distribution. Each netizen watches Internet audiovisual programs (including short videos) for more than 3 hours every day. Premium content such as “My Altay”, “Right Classmate for the Future”, and “Towards the Future Together - 2024 China Online Audiovisual Annual Festival” continues to emerge, and creative plans such as “Travel with Short Dramas” have spawned a number of masterpieces such as “My Way Home,” “Waiting for You for Three Thousand Years,” and “Happy Family,” which have enabled the deep integration of cultural tourism. Online audiovisual program creation shows a trend of specialization and boutique development.

Strengthen the integration and aggregation of content resources, set up a “Relive Classics” channel, promote “simultaneous broadcasting on the Taiwan Internet” and “multiple broadcasts”, promote online dramas and short dramas on the big screen, spread outstanding works more widely, and promote the return of big-screen TV users. In 2024, the average monthly activity rate of TV live streaming users increased by 9.6%.

3. Strengthen scientific and technological empowerment, and achieve new results in the high-quality development of the industry

By the end of 2024, the comprehensive population coverage rate for radio programs nationwide was 99.74%, and the comprehensive population coverage rate for TV programs was 99.82%, both up 0.03 percentage points from 2023.

It successfully completed the target tasks of the second and third stages of complex management of TV “doll sleeping” charges and operations, and achieved a series of important breakthroughs in complex management of hotel TV operations, simplifying and reducing remote controls, and developing pilot plug-in miniature set-top boxes. There are 208 million actual cable TV users and 154 million live broadcast satellite users across the country. There are more than 400 million interactive Internet TV (IPTV) users, and the average number of monthly active Internet TV (OTT) users is 285 million. There are 32.754,600 radio and television 5G users.

The collaborative development of long and short audio and video, with 788 million annual Internet video paying users, 207 million annual Internet audio paying users, and 850 million short video uploading users.

A total of 1,136 prefecture-level high-definition television channels and 10 4K/8K ultra-high-definition television channels have been set up across the country. For the whole year, the proportion of high-definition and ultra-high-definition TV programs in the news and information category and variety education TV programs reached 82.44% and 76.98% respectively, an increase of 2.03 and 3.32 percentage points over 2023. There are 110 million high-definition and ultra-high-definition cable TV users, including 45 million UHD users, an increase of more than 3 million over 2023. The construction of UHD TV main channels in 9 provinces and cities has been fully launched, and the conversion of high-definition television to ultra-high-definition television has been accelerated.

4. New business formats are booming, and the scale of the industry continues to grow

By the end of 2024, there were nearly 60,000 organizations operating radio, television, and online audiovisual services nationwide, including 2,518 radio, television, radio and television broadcasting agencies, etc., more than 49,000 radio and television program production and management agencies, and 3,180 licensed and registered online audiovisual organizations.

In 2024, the total revenue of the national radio, television and online audiovisual industry was 1487.802 billion yuan, an increase of 5.32% over the previous year. Among them, the actual revenue generated by the radio, television, and online audiovisual business was 1285,587 billion yuan, up 5.27% year on year; revenue from financial subsidies was 99.671 billion yuan, which was basically the same as last year; and other revenue was 102,544 billion yuan, up 12.01% year on year. The total revenue of radio and television institutions was 679.841 billion yuan, up 7.39% year on year. Radio and television new media business and radio and television 5G business became revenue growth points; total revenue of online audiovisual service agencies was 807.961 billion yuan, up 3.65% year on year.

Of the actual revenue generated, revenue from online audiovisual user payments, program copyright and other services was 183,094 billion yuan, up 34.60% year on year, and micro short dramas became a strong engine for innovation and development; revenue from short videos, webcasts, etc. was 451,524 billion yuan, up 5.43% year on year; cable TV network revenue was 73.937 billion yuan, up 3.84% year on year, radio and television 5G business revenue showed explosive growth; and revenue related to radio and television production and sales programs was 65.921 billion yuan, a decrease of 1.73% year on year; radio and television agency interactive network television (IPTV) Revenue from platform sharing and Internet TV (OTT) integrated services was 25.856 billion yuan, down 4.69% year on year; advertising revenue was 318.263 billion yuan, down 7.36% year on year; revenue from technical services, ticketing, games, theme parks and derivatives was 166.992 billion yuan, up 12.85% year on year.

5. Build industrial clusters and leverage economic growth through diversified symbiosis

The revenue of broadcast-TV listening companies that have settled in the park (base) is growing rapidly. By the end of 2024, the 29 national-level television listening industrial parks (bases) included in the statistics had a total planned construction area of 417 million square meters. 18034 radio and television listening enterprises had been established, and 7,354 new enterprises had been added. The actual investment amount was 64.953 billion yuan, employing 3073 million people, with operating income of 313.429 billion yuan and taxes payable of 23.667 billion yuan.

The radiation effect of the television broadcasting industrial park (base) releases strong kinetic energy. In addition to television listening enterprises, the industrial park (base) attracted 9068 other related enterprises and employed 198,600 people, driving actual investment of 67.123 billion yuan, revenue of 413.817 billion yuan, and tax payable of 37.785 billion yuan. Industrial parks (bases) efficiently integrate resources and penetrate the industrial chain, and have become an important link for industry fusion and upgrading.

6. Build a solid foundation of talents and forge a high-quality professional team

By the end of 2024, there were 1.065,800 radio, television and online audiovisual workers nationwide, an increase of 0.63% over the previous year. In terms of positions, there are 167,600 management personnel, 151,100 management personnel, 471,500 professional and technical personnel, and 275,600 other personnel; professional and technical personnel account for 44.24%. In terms of academic qualifications, there are 792,000 graduate students or above, 863,500 with undergraduate and college degrees, and 123,300 with high school degrees or below; the proportion of people with college degree or above accounts for 88.45%.

2025 is a year of reform and aggression to implement the spirit of the Third Plenary Session of the 20th CPC Central Committee. It is a key year for the completion of the “14th Five-Year Plan” and the “15th Five-Year Plan” planning. It is also a key year for deepening reforms, transformation and development of the industry. The radio, television, and online audiovisual industry will anchor the three major work directions of “consolidating and improving radio and television, innovating and developing online audiovisual, and integrating and converging to form joint efforts”, focusing on ten key tasks, focusing on promoting and achieving reforms, innovation, and breakthroughs, promoting the systemic transformation of radio and television media, and high-quality radio, television, and online audiovisual development to a new level, and contributing a large amount of electricity to the development of a socialist culture with Chinese characteristics and building a strong cultural nation in the new era.

This article was selected from the “State Administration of Radio and Television” official account, Zhitong Finance Editor: Jiang Yuanhua.