At the 5th Global Consumer Innovation and Duty Free and Travel Retail Exchange Event, KPMG China and Moody's David jointly released the “Hainan Free Trade Port Travel Retail White Paper 2025 Edition”, stating that in recent years, tourism revenue in Hainan has increased year by year, from travel consumption to duty-free shopping, from traditional retail to new consumption scenarios, and is gradually becoming an important domestic and global consumer destination. Since 2024, Hainan has successively launched a number of innovative initiatives to enhance the consumer appeal for international tourists. According to the “White Paper”, young consumers are the core consumer group in the Hainan travel retail market. Also, according to data from Tongcheng Travel, in the first three quarters of 2024, “post-90s” and “post-00s” travelers already accounted for more than half of the Hainan tourism market. According to the “White Paper”, the tourism and retail market in Hainan will show a good development trend in the future and become an important hub for the global travel and retail market.

At the 5th Global Consumer Innovation and Duty Free and Travel Retail Exchange Event, KPMG China and Moody's David jointly released the “Hainan Free Trade Port Travel Retail White Paper 2025 Edition”, stating that in recent years, tourism revenue in Hainan has increased year by year, from travel consumption to duty-free shopping, from traditional retail to new consumption scenarios, and is gradually becoming an important domestic and global consumer destination. Since 2024, Hainan has successively launched a number of innovative initiatives to enhance the consumer appeal for international tourists. According to the “White Paper”, young consumers are the core consumer group in the Hainan travel retail market. Also, according to data from Tongcheng Travel, in the first three quarters of 2024, “post-90s” and “post-00s” travelers already accounted for more than half of the Hainan tourism market. According to the “White Paper”, the tourism and retail market in Hainan will show a good development trend in the future and become an important hub for the global travel and retail market.