Changes in Hong Kong stocks | Huazhu Group-S (01179) is now up more than 4%, and the number of receptions at Qingming Holiday hotels has increased in 2025, emphasis is placed on the increase in franchise revenue

The Zhitong Finance App learned that Huazhu Group-S (01179) is now up more than 4%. As of press release, it has risen 4.26% to HK$26.9, with a turnover of HK$65.36,600.

According to the news, on April 10, according to data from Huazhu Group, during the three days of the 2025 Qingming Festival holiday, Huazhu's hotels received nearly 3.17 million visitors, 1.2 times that of the Ching Ming Festival holiday last year. The first day of the holiday season (April 4) was the peak of occupancy. On that day, the overall occupancy rate of Huazhu hotels was about 90%, the number of fully booked hotels was about 5,800, and the occupancy rate of about 6,800 hotels reached 95%. Thanks to the “Qingming Flower Viewing” tourism boom, many small towns in China have been ignited one after another.

Tianfeng Securities released a research report. The company's revenue for the first quarter of '25 is expected to increase 0% to 4% year on year. Among them, Huazhu China's revenue is expected to increase 3% to 7% year on year, and management franchise revenue is expected to increase by 18% to 22% year on year; for the full year of 2025, Huazhu China's revenue is expected to increase 5% to 9% year on year, and management franchise revenue is expected to increase 17% to 21% year on year; it is expected to open about 2,300 companies and close about 1,700 companies in 2025.