Changes in Hong Kong stocks | Shanghai shares (02145) rose more than 7% to a record high, the main brand Han Shu has strong growth potential, institutions are optimistic about the trend of domestic product substitution benefiting from beauty care

The Zhitong Finance App learned that Shangmei shares (02145) rose more than 7%, reaching a new listing high of HK$56.8. As of press release, it rose 7.71% to HK$56.6, with a turnover of HK$90,426,200.

According to the news, in 2024, Shangmei shares achieved operating income of 6.793 billion yuan, an increase of 62.1% year on year; net profit of 803 million yuan, an increase of 74.0% year on year. Among them, the main brand Han Shu's revenue reached 5.591 billion yuan, up 80.9% year on year, continuing the strong growth trend. Also, according to Qingyan Intelligence data, in March 2025, the total GMV of the beauty category on the Douyin platform exceeded 23.5 billion yuan, a sharp increase of 44.7% over the previous year. Among them, Han Shu is still leading the way with the 600 million yuan GMV fault, and has dominated the Douyin beauty TOP1 list for five consecutive months.

Caixin Securities previously pointed out that under the dual drive of policy support and consumer recovery, the cosmetics and medical and aesthetic industries are showing a steady, moderate and positive development trend. At the same time, domestic cosmetics continue to gain an advantage in market competition with high cost performance and refined operation, and continue to be optimistic about the future growth space of the beauty care sector. According to Guoxin Securities, from January to February 2025, cosmetics company zero increased 4.4% year on year, and the overall performance was slightly better than the overall company zero. At the same time, it is expected that the revenue side of sector companies is expected to be better than the general market of the industry, mainly benefiting from a clear trend of substitution of domestic goods.