CAMBRIDGE, Mass., April 14, 2025 /PRNewswire/ -- Andiamo! EF Ultimate Break, a leader in guided, experiential travel for 18-35-year-olds, today announced a promotion around a collection of 25+ responsibly designed tours to Italy, a top international travel market for Gen Z and Millennials.
The full Italian collection can be found here: www.efultimatebreak.com/tours/europe/italy.
"We recognize that Italy represents one of the most in-demand destinations for more sustainably minded Gen Z and Millennial travelers. Our 'Andiamo' campaign invites young adult travelers to experience Italy's rich culture, welcoming spirit, and vibrant communities — while we continue to emphasize the importance of being responsible travelers, supporting the local communities we visit," said Heather Leisman, President, EF Ultimate Break.
More than a dozen responsibly re-designed tours in Italy, plus many more destinations across the world, are on sale now for up to $800 off. Plus, EF Ultimate Break's Enhanced Travel Protection Plan provides peace of mind – to cancel for any reason – especially during those moments when life simply gets in the way. Finance your trip over time with our interest-free payment plans.
For more deals, visit: www.efultimatebreak.com/deals
Top Tours Include:
Ultimate Italy: The *chef's kiss* Italian experience. Blissfully lose yourself among the historic churches and narrow winding streets of Venice. Explore the stunningly colorful villages of Cinque Terre. Discover the incredible history of Rome and Pompeii. Oh, and we heard the food's decent, too.
Venice, Florence & Rome: Our top-rated best of Italy tour awaits. It's about late-night pasta with people who just get it, losing track of time on a gondola, and standing in front of art and architecture that actually makes your heart race. Maybe you're here to trace your roots. Maybe you're craving something real. Whatever brought you here, you're exactly where you're meant to be.
Taste of Italy: Tuscany & Umbria: This is the Italy that not everyone sees—but everyone should. Travel from iconic cities to quaint hilltop villages, (over)indulging in pasta, cheese, and gelato every step of the way. Buon appetito!
12 days, 5 cities
A focus on responsible tour design
The tenets of EF Ultimate Break's responsible tour design principles include three core areas of focus: 1) carbon mitigation, 2) animal welfare and 3) supporting local communities.
In markets across Italy, tour development teams also considered the Commune of Venice and their #EnjoyRespectVenice guidelines to educate travelers on ways to be more responsible travelers. Additionally, tour design principles included:
A September 2024 survey, conducted by EF Ultimate Break and Qualtrics Research, of Gen Z and younger Millennial travelers, ages 18-35, residing in the United States and Canada, found that 72% of young adults said sustainability factors into their travel purchase decisions. The majority of young adult travelers (56%) said they would book the more sustainable travel choice even if it cost more than options that are less friendly to the environment or local communities. 75% of young adults said it was important to them that a travel company has an animal welfare policy, and 73% said it was important that a travel company supports local business.
About EF Ultimate Break
EF Ultimate Break is the best way to experience the world for anyone 18-35. With over 140+ trips, we handle logistics for everything that makes travel a great experience from accommodations to flights to amazing tour directors to memory-making excursions. Our affordable interest-free payment plans make international travel possible for every traveler. EF Ultimate Break is part of EF Education First, the world leader in international education, has helped millions of people throughout its history learn a language, discover the world, or earn an academic degree.
Want to be a brand ambassador for EF Ultimate Break and earn free travel? Learn more by visiting: #1 Travel Brand Ambassador Program | EF Ultimate Break.
Partners can now participate in EF Ultimate Break's affiliate marketing program and earn commissions for tour bookings. Click here to learn more.
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SOURCE EF Ultimate Break