Purple Innovation Announces Review Of Strategic Alternatives To Maximize Shareholder Value; Board Will Consider A Broad Range Of Opportunities To Maximize Shareholder Value, Including, But Not Limited To, A Sale, Merger, Or Other Strategic Or Financial Transaction.

Benzinga · 4d ago

Initiates Review Following Receipt of Expressions of Interest

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LEHI, Utah, March 13, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced that its Board of Directors (the "Board") has initiated a review of strategic alternatives for the Company, following inbound expressions of interest. The Board will consider a broad range of opportunities to maximize shareholder value, including, but not limited to, a sale, merger, or other strategic or financial transaction.

To evaluate potential alternatives for the Company, the Board has formed a special committee of independent directors comprised of Gary T. DiCamillo (Chair), D. Scott Peterson, and Claudia Hollingsworth.