On the 12th, Douyin e-commerce announced progress in the governance of calligraphy, painting, and antique categories: since 2024, the platform has removed more than 500 “fake master” merchants and more than 1,000 talents; it has removed more than 400 fraudulent merchants and 1,000 talents that promise to buy back. In recent years, due to difficulties in certification traceability and the high professional threshold, the proliferation of “fake calligraphy and painting” and “fake master” works has continued to proliferate, not only limiting the development of the industry, but also posing new challenges to platform governance. In order to protect consumers' rights and interests, Douyin e-commerce said that in the past year, the platform has focused on strengthening the control of scenarios such as falsely promoting “fake master” calligraphy, paintings, and antiques in live broadcasts, and has continued to improve control measures from merchant entry to product promotion. Furthermore, in order to help relevant parties build a better online ecosystem, Douyin e-commerce is also strengthening cooperation with relevant departments to jointly investigate and crack down on calligraphy, painting, and antique cases. Since 2024, it has cooperated with the police to crack down on a total of 10 related cases involving 406 businesses.

Zhitongcaijing · 3d ago
On the 12th, Douyin e-commerce announced progress in the governance of calligraphy, painting, and antique categories: since 2024, the platform has removed more than 500 “fake master” merchants and more than 1,000 talents; it has removed more than 400 fraudulent merchants and 1,000 talents that promise to buy back. In recent years, due to difficulties in certification traceability and the high professional threshold, the proliferation of “fake calligraphy and painting” and “fake master” works has continued to proliferate, not only limiting the development of the industry, but also posing new challenges to platform governance. In order to protect consumers' rights and interests, Douyin e-commerce said that in the past year, the platform has focused on strengthening the control of scenarios such as falsely promoting “fake master” calligraphy, paintings, and antiques in live broadcasts, and has continued to improve control measures from merchant entry to product promotion. Furthermore, in order to help relevant parties build a better online ecosystem, Douyin e-commerce is also strengthening cooperation with relevant departments to jointly investigate and crack down on calligraphy, painting, and antique cases. Since 2024, it has cooperated with the police to crack down on a total of 10 related cases involving 406 businesses.