Stasher Ushers in Next Generation of Reusable Food Storage with Launch of New Stretch Lids

PR Newswire · 5d ago

Stasher Stretch Lids are a reusable, more durable alternative to single-use plastic wrap

EMERYVILLE, Calif., March 12, 2025 /PRNewswire/ -- Stasher, the trusted choice for reusable food storage products, is introducing its biggest innovation since 2016: Stretch Lids. Stasher Stretch Lids are a reusable and versatile alternative to plastic wrap, with the ability to secure and seal around practically any sized object of any material.

Plastic wrap was introduced to consumers in the 1950s, and since then, global plastic production has increased more than 25,000%1. Every year, Americans use enough plastic wrap to cover the entire state of Texas2, yet it faces similar recycling challenges to other single-use plastic products. Stasher Stretch Lids were invented to help consumers make the simple switch away from plastic wrap and to a reusable solution designed to last a lifetime3.

"After years of development and testing, we're excited to introduce Stretch Lids and expand our offering of reusable alternatives to another type of single-use plastic in the kitchen," said Angelo Carpinelli, Senior Director of Product Development & Industrial Design. "With Stretch Lids, we've taken what consumers love about Stasher – high-quality materials, long-lasting design, and versatility across the kitchen – and created a new product unlike any other."

Stasher Stretch Lids are made of the brand's signature, high-quality silicone, which combined with premium design elements, are exactly what differentiates its bags and bowls and makes them category leaders in the reusables space. Additional features include:

  • Stasher Stretch Lids perfectly balance elasticity and durability; they're thin enough to easily stretch between 33% to 60% resting size, but durable enough to not tear and bounce back to their original shape after use.
  • With full-perimeter coverage – featuring four larger tabs and a grabbable lip in between – Stasher Stretch Lids offer an ergonomic and effortless way to seal and unseal while ensuring equal protection on all sides.
  • The interior walls on Stasher Stretch Lids have smooth micro textures that prevent leaking, make them non-slip and allow them to stick to every surface, including glass, plastic, wood, and organic materials.
  • Just like other Stasher products, the Stretch Lids seamlessly transition from counter to fridge or freezer, then to the microwave or oven (up to 425°F), and the dishwasher for easy cleaning.
  • Stasher Stretch Lids come in a thoughtful, premium package that doubles as an in-drawer solution to easily store the product when not in use.

Additionally, as a replacement for single-use plastic wrap, Stasher Stretch Lids keep food fresher for longer while saving consumers money on disposable, one-and-done plastics.

Stasher Stretch Lids will be available in four sizes – 2.5", 4.0", 6.5", and 9.0" – to cover everything from plates and bowls to containers and food. The Stretch Lids will be sold in three different bundles on both www.stasherbag.com and Amazon, beginning with a Variety Pack of all four sizes available today for $19.99. Two additional bundles – a three pack of the 2.5" lids for $9.99 and a three pack of the 9.0" lids for $19.99 – will be available on March 25, 2025.

Timed to this product launch, Stasher is debuting a new tagline – Life with Less Plastic™ – to highlight how small changes can make a big impact in reducing single-use plastic. The brand is also announcing a new logo, featuring two circular arrows that represent the reusability of all Stasher products.

"Both Stretch Lids and our new tagline represent Stasher's continued evolution as a brand," said Hilary McGuigan, Vice President of Marketing at Stasher. "As Stasher continues to innovate, we remain committed to helping consumers make small changes that create a big impact in our shared commitment to living life with less plastic."

For more information, visit www.stasherbag.com or follow Stasher on Instagram at @stasherbag.

1https://ourworldindata.org/plastic-pollution#:~:text=Plastic%20production%20has%20sharply%20increased,produces%20over%20450%20million%20tonnes.

2https://www.nationalgeographic.com/environment/article/story-of-plastic-sticky-problem-of-plastic-wrap

3Stasher stands behind the quality and durability of its reusable silicone bags with a lifetime guarantee. This guarantee ensures that if your Stasher product becomes damaged through normal use, the company will replace it with the same product or one of equal value. Customers will need to provide proof of damage via picture. This policy underscores our promise to deliver reusable products that last, reducing waste and supporting a future with less plastic. If you'd like to replace a Stasher product email wave@stasherbag.com.

About Stasher

Stasher is the leading brand that helps you live a life with less plastic with its beautifully designed and easy-to-use reusable products. One Stasher bag replaces hundreds of single-use plastic bags every year, making the switch to Stasher a simple and small win worth celebrating. It's the first food-grade platinum silicone bag with a patented Pinch-Loc® seal that can safely go from the freezer to the microwave and cleans easily in the dishwasher. For more information about Stasher, please visit www.stasherbag.com.

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SOURCE Stasher