“Nezha 2” continues to be popular. Not only has it taken the box office market by storm, but it has also set off a “mining boom” of IP value in the commercial field. According to statistics, from IP licensing to cross-border cooperation, more than 20 brands have now cooperated with “Nacha 2” across borders. As a result, its IP licensing fees have soared from around 5 million yuan to 9 million yuan. Despite this, there is still an endless flow of brands seeking cooperation. According to an industry review report issued by Open Source Securities, the revenue from the Nacha series IP derivatives is estimated to reach 10 billion yuan to 15 billion yuan, and to expand the IP audience through movie hits. The total commercial value of IP may reach 30 billion yuan to 35 billion yuan.

“Nezha 2” continues to be popular. Not only has it taken the box office market by storm, but it has also set off a “mining boom” of IP value in the commercial field. According to statistics, from IP licensing to cross-border cooperation, more than 20 brands have now cooperated with “Nacha 2” across borders. As a result, its IP licensing fees have soared from around 5 million yuan to 9 million yuan. Despite this, there is still an endless flow of brands seeking cooperation. According to an industry review report issued by Open Source Securities, the revenue from the Nacha series IP derivatives is estimated to reach 10 billion yuan to 15 billion yuan, and to expand the IP audience through movie hits. The total commercial value of IP may reach 30 billion yuan to 35 billion yuan.