According to Adobe data, e-commerce spending during the US holiday period increased 9%, reaching a record $241 billion, driven by widespread discount promotions. Adobe reports that more than half of total online spending in the last two months of last year was spent on electronics, clothing, and household goods, while groceries and cosmetics had the highest year-on-year growth rate. “This season's sharp discounts have attracted increasingly price-sensitive consumers,” Adobe said, pointing out that the increase in product sales is directly proportional to the intensity of discounts.

According to Adobe data, e-commerce spending during the US holiday period increased 9%, reaching a record $241 billion, driven by widespread discount promotions. Adobe reports that more than half of total online spending in the last two months of last year was spent on electronics, clothing, and household goods, while groceries and cosmetics had the highest year-on-year growth rate. “This season's sharp discounts have attracted increasingly price-sensitive consumers,” Adobe said, pointing out that the increase in product sales is directly proportional to the intensity of discounts.