On January 7, the 2025 Giant Engine Mini Game Industry Ecological Conference was held in Shenzhen. The conference revealed the continuous development of mini-games, which are moving towards a new marketing model combining “advertising+content”. According to the data, from the first quarter of 2023 to the fourth quarter of 2024, the Douyin game GMV continued to grow, and the number of paying users increased by 300%. The mini game live streaming ecosystem is growing rapidly. IAP game traffic increased by 105%, Minigame launch UV increased by 375%, and startup UV increased by 200%.

Zhitongcaijing · 01/07 13:25
On January 7, the 2025 Giant Engine Mini Game Industry Ecological Conference was held in Shenzhen. The conference revealed the continuous development of mini-games, which are moving towards a new marketing model combining “advertising+content”. According to the data, from the first quarter of 2023 to the fourth quarter of 2024, the Douyin game GMV continued to grow, and the number of paying users increased by 300%. The mini game live streaming ecosystem is growing rapidly. IAP game traffic increased by 105%, Minigame launch UV increased by 375%, and startup UV increased by 200%.