THE CHOICE IS YOURS: TACO BELL® ADDS MORE OPTIONS AND ABUNDANCE TO VALUE BY INTRODUCING NEW $5, $7, $9 LUXE CRAVINGS BOXES

PR Newswire · 01/07 13:00

Available January 16, 2025, Taco Bell's $5, $7, & $9 Luxe Cravings Boxes deliver value, abundance and craveability at a price you choose, giving fans a variety of full-sized menu items for added value

TLDR:

  • Taco Bell is taking value to the next level, offering more choice, more abundance and more bang for your buck with the new $5, $7 and $9* Luxe Cravings Boxes.
  • Fans can score significant savings with the Luxe Cravings Boxes, packed with craveable, full-sized items —including fan-favorites like the Beefy 5-Layer Burrito, Chicken Chalupa Supreme and Doritos® Locos Tacos.
  • The all-new $9 Discovery Luxe Cravings Box is a game-changer for QSR value, offering fans an easy way to discover and enjoy one of Taco Bell's latest, craveable limited-time innovations, rotating regularly, alongside their usual favorites.
  • $5, $7 and $9 Luxe Cravings Box assets can be found here.

IRVINE, Calif., Jan. 7, 2025 /PRNewswire/ -- Just in time for post-holiday budget savvy fans, Taco Bell is stepping up its unmatched value offers with the launch of the all-new $5, $7 and $9 Luxe Cravings Boxes. The new Luxe Cravings Boxes will be available starting January 16 through early June, aligning with Taco Bell's mission to deliver more flavor, more choices, and more value for every fan.

Building on the success of the $7 Luxe Cravings Box introduced in 2024, which complemented the permanent Cravings Value Menu featuring a variety of offerings for under $3*, Taco Bell continues to provide satiating, full-sized options that fit every budget. The new $5, $7, $9 Luxe Cravings Boxes give fans the ability to choose the value that works for them.

The $5, $7 and $9 Luxe Cravings Boxes Lineup

  • $5 Classic Luxe Cravings Box
    • Beefy 5-Layer Burrito
    • Crunchy Taco
    • Cinnamon Twists
    • Medium Fountain Drink
  • $7 Supreme Luxe Cravings Box
    • Chicken Chalupa Supreme
    • Beefy 5-Layer Burrito
    • Crunchy Taco
    • Chips & Nacho Cheese Sauce
    • Medium Fountain Drink
  • $9 Discovery Luxe Cravings Box
    • One of Taco Bell's most recent menu item innovation (rotating regularly)
    • Doritos Locos Tacos
    • Crunchy Taco
    • Cinnamon Twists
    • Medium Fountain Drink

Discover Elevated Choices 

Doubling down on value, the brand is adding a premium tier that lets fans go big while saving even bigger. The $9 Discovery Box is a game-changer, offering fans a chance to explore bold, craveable innovations on a rotating basis. Meaning, fans can look forward to exciting new limited time menu items that make every visit a discovery moment. 

"Now more than ever, consumers are looking for ways to get more value without compromising quality and choice — and that's exactly where the Luxe Cravings Boxes shine," said Taylor Montgomery, Taco Bell's Chief Marketing Officer, North America. "Value means something different to everyone, and we think it should feel like a luxury everyone can afford."

Fan-Focused Value & Exclusive Rewards Available Today

As 2025 kicks off, Taco Bell is continuing to deliver more for less with value-packed options that put fans at the forefront of innovation. Ahead of the introduction of the $5, $7, $9 Luxe Cravings Boxes, Taco Bell is keeping the deals going by rolling out a suite of in-app exclusives that are already available today for Rewards Members.

  • Manifestmas (January 7-13): What better way to kick off the new year than by manifesting the future and unlocking exclusive deals? Introducing Manifestmas—a weeklong celebration of manifesting in a way only Taco Bell could. From January 7-13, Rewards Members can share what they're manifesting through an in-app poll, resulting in a different reward to make it a reality. Manifestmas gives Rewards Members the chance to receive one of the following rewards**:
    • 2 Cravings Value Menu items for the price of 1***
    • $5 Cantina Chicken Bowl**** 
    • Free 2pc Cinnabon Delights w/ $5 min purchase***** 
    • Free Crunchy or Soft Taco w/$5 min purchase****** 
    • $0.50 Medium Fountain Drink******* 
  • Delivery Lover's Pass (January 7-12): Nothing ruins the vibe like your go-to order jumping in price due to excessively high delivery fees. That's why Taco Bell is introducing the Delivery Lover's Pass exclusively for Taco Bell Rewards Members starting January 7. Available for $5, fans will receive up to 30 days of $0******** delivery fees savoring the cost and convenience of flavor delivered straight to their doorstep. Less than the standard Taco Bell delivery fee, the pass gives fans the most expedited way to satisfy their strongest cravings whether with favorites like Nacho Fries, Build Your Own Cravings Box, Cantina Chicken Meal or anything their heart desires. Every. Single. Day.

*At participating locations for a limited time only (where applicable), while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery. In combos and boxes, drinks exclude freezes.

**NO PURCHASE NECESSARY TO VOTE. Voting begins 1/07/2025 at 5:00:01 AM PST, ends 1/13/2025 at 11:59:59 PM PST. Open only to Taco Bell Rewards Program Members logged into the Taco Bell mobile app. Limit one vote and one Reward per person/account. Reward valid for 7 days from issuance and redeemable once only via the app at participating U.S. Taco Bell locations, while supplies last. Rewards are not transferable, have no cash value and cannot be redeemed with other rewards. Rewards will require a purchase to redeem and will be subject to terms and conditions. Other terms apply: ta.co/terms. Void where prohibited.

***Taco Bell Rewards Members may redeem one (1) a la carte item from the Cravings Value Menu, and get one (1) a la carte item of equal or lesser value from the Cravings Value Menu for free. Redeemable only via the Taco Bell mobile app, at participating U.S. Taco Bell® locations, while supplies last for 7 days after receipt. Not available for delivery orders, unless placed on the Taco Bell app. Must be a registered Taco Bell Rewards member in order to redeem. Reward valid one (1) time per registered user. Must add both qualifying products to cart. No product or ingredient substitutions, upgrades or add-ons. Offer is nontransferable and cannot be combined with any other offer. No cash value. No upgrades. Additional terms apply: https://www.tacobell.com/legal-notices/terms-of-use.

****Taco Bell Rewards Members may redeem one (1) base Cantina Chicken Bowl for $5. Redeemable only via the Taco Bell mobile app at participating U.S. Taco Bell® locations, while supplies last. Not available for delivery orders, unless placed on the Taco Bell app. Must be a registered Taco Bell Rewards member in order to redeem. Reward valid one (1) time per registered user, redeemable for 7 days after receipt. Must add qualifying product, Cantina Chicken Bowl, to cart. Prices and items vary. No product or ingredient substitutions, upgrades or add-ons. Offer is nontransferable and cannot be combined with any other offer. No cash value. No upgrades. Additional terms apply: https://www.tacobell.com/legal-notices/terms-of-use.

*****Taco Bell Rewards Members receive one (1) free Cinnabon Delights (2pc) (with a $5 minimum purchase) which is redeemable for 7 days after receipt. Redeemable only via the App at participating U.S. Taco Bell® locations, while supplies last. Must add qualifying product to cart. Not available for delivery orders, unless placed directly on the Taco Bell app. All applicable delivery fees, taxes, tips still apply. Must be a registered user in the Taco Bell Rewards program. This reward is redeemable for one-time use and is non-transferable and cannot be combined with any other offer. Check your local Taco Bell store for availability. No cash value. Additional exclusions, terms and conditions apply: https://www.tacobell.com/legal-notices/terms-of-use.

******Taco Bell Rewards Members receive one (1) free crunchy or soft taco (with a $5 minimum purchase) which is redeemable for 7 days after receipt. Redeemable only via the App at participating U.S. Taco Bell® locations, while supplies last. Not available for delivery orders, unless placed directly on the Taco Bell app. All applicable delivery fees, taxes, tips still apply. Must be a registered user in the Taco Bell Rewards program. This reward is redeemable for one-time use and is non-transferable and cannot be combined with any other offer. Must add qualifying product to cart. Check your local Taco Bell store for availability. No cash value. Additional exclusions, terms and conditions apply: https://www.tacobell.com/legal-notices/terms-of-use

*******Taco Bell Rewards Members receive one (1) $0.50 medium fountain drink which is redeemable for 7 days after receipt. Redeemable only via the Taco Bell mobile app, at participating U.S. Taco Bell® locations, while supplies last for 7 days from receipt. Not available for delivery orders, unless placed on the Taco Bell app. Must be a registered Taco Bell Rewards member in order to redeem. Reward valid 1 (one) time per registered user. Must add qualifying product to cart. Tax extra. No product or ingredient substitutions, upgrades or add-ons. Offer is nontransferable and cannot be combined with any other offer. No cash value. No upgrades. Additional terms apply: https://www.tacobell.com/legal-notices/terms-of-use

********Taco Bell Rewards members are eligible to purchase a Delivery Lover's Pass (the "Pass") from 01/07/2025 through 01/12/2025, which Pass allows the holder to redeem up to one (1) $0 Delivery Fee per day, for up to 30 consecutive days beginning on the date of Pass purchase. "$0 Delivery Fee" excludes taxes, tips, and Colorado $0.29 state-mandated retail delivery fee and other government-imposed delivery/recovery fees. LIMIT: One (1) Pass per person/Taco Bell Rewards account. Redemptions must be made via the Taco Bell Mobile App. While supplies last. Pass is non-transferable, non-refundable, has no cash value, and cannot be combined with other offers. Delivery is not available in all locations; check the Taco Bell Mobile App for delivery zones prior to purchasing the Pass. Items available for delivery, prices & participation vary. The Pass is not refundable whether or not actually used by the holder. Taco Bell reserves the right to revoke or change this program or its terms at any time. Terms and conditions apply; see https://www.tacobell.com/legal-notices/terms-of-use. © 2025 Taco Bell IP Holder, LLC.

About Taco Bell Corp.

For more than 62 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company's World's Most Innovative Companies, one of TIME's Most Influential Companies, and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.

Ronald Quintero – Taco Bell Corp.  

Ronald.Quintero@yum.com

Daniel Smoke – Edelman   

Daniel.Smoke@edelman.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/the-choice-is-yours-taco-bell-adds-more-options-and-abundance-to-value-by-introducing-new-5-7-9-luxe-cravings-boxes-302343582.html

SOURCE Taco Bell Corp.