This year, the focus will be on expanding the implementation of the two new policies, actively developing the startup economy, the snow and ice economy, etc. What changes will occur in the consumer industry under the policy's leadership? Pang Wenjie, manager of Beixin Ruifeng Fund, shared the following three points: 1. The trade-in policy incorporates more digital products. These products have changed marginally, have strong technological attributes, are in line with the direction of scientific and technological innovation and new quality productivity, and the policy will continue to advance in this direction; 2. The consumption structure will shift from commodity consumption to service consumption. In the past, consumers were not used to paying prices for services, but with the recovery of the economy and income, the share of service-oriented consumption will increase, including catering, travel, pension, etc.; 3. Pay attention to categories and brands that have the ability to increase prices. These categories of brands will benefit from a longer period of the upward cycle of consumer goods. Industry segments that have historically had the ability to continuously raise prices are mainly air conditioning, liquor, kitchen appliances, condiments, etc. These are categories that investors should pay particular attention to during the upward consumption cycle. Also, for food categories such as snacks, where the ability to raise prices is weak, there is actually a process of brand centralization.

This year, the focus will be on expanding the implementation of the two new policies, actively developing the startup economy, the snow and ice economy, etc. What changes will occur in the consumer industry under the policy's leadership? Pang Wenjie, manager of Beixin Ruifeng Fund, shared the following three points: 1. The trade-in policy incorporates more digital products. These products have changed marginally, have strong technological attributes, are in line with the direction of scientific and technological innovation and new quality productivity, and the policy will continue to advance in this direction; 2. The consumption structure will shift from commodity consumption to service consumption. In the past, consumers were not used to paying prices for services, but with the recovery of the economy and income, the share of service-oriented consumption will increase, including catering, travel, pension, etc.; 3. Pay attention to categories and brands that have the ability to increase prices. These categories of brands will benefit from a longer period of the upward cycle of consumer goods. Industry segments that have historically had the ability to continuously raise prices are mainly air conditioning, liquor, kitchen appliances, condiments, etc. These are categories that investors should pay particular attention to during the upward consumption cycle. Also, for food categories such as snacks, where the ability to raise prices is weak, there is actually a process of brand centralization.