As the 2025 Spring Festival approaches, various cultural and tourism activities will be launched one after another. On January 7, the reporter learned from the Ministry of Culture and Tourism that from now until March 1, the Ministry of Culture and Tourism will coordinate the “Happy New Year” 2025 Spring Festival themed cultural and tourism activities. At the same time, the Spring Festival consumption forecasts published by the three major platforms all mentioned that, driven by the success of the Spring Festival heritage application, demand for activities with the theme of “intangible heritage tours” increased markedly in the 2025 Spring Festival travel market. The Spring Festival consumption forecasts published by the three major platforms all mentioned that demand for activities with the theme of “intangible heritage tours” rose markedly in the 2025 Spring Festival travel market. The China Travel Agents Association and Tuniu Travel Network released the “2025 Spring Festival Travel Consumption Trend Report”, showing that during the Spring Festival, experiential activities such as intangible heritage folk culture and intangible heritage craftsmanship showed great popularity and became popular options for tourists. Among them, intangible heritage folk events such as the Beijing Temple Fair, Chaoshan English Song and Dance, Guangdong Lion Dance, Minnan Travels, and Northwest Social Fire, as well as intangible heritage handicraft experiences such as hairpin flowers, tie-dyeing, paper-cutting, rice paper, and lacquer fans, attracted the popularity and interest of many visitors. According to the “2025 Spring Festival Travel Trend Vane” released by the Flying Pig Platform on January 6, the popularity of searches related to “intangible heritage tours” including intangible heritage attractions and intangible heritage experiences on the platform has increased 133% over the previous month.

As the 2025 Spring Festival approaches, various cultural and tourism activities will be carried out one after another. On January 7, the reporter learned from the Ministry of Culture and Tourism that from now until March 1, the Ministry of Culture and Tourism will coordinate the “Happy New Year” 2025 Spring Festival themed cultural and tourism activities. At the same time, the Spring Festival consumption forecasts published by the three major platforms all mentioned that, driven by the success of the Spring Festival heritage application, demand for activities with the theme of “intangible heritage tours” increased markedly in the 2025 Spring Festival travel market. The Spring Festival consumption forecasts published by the three major platforms all mentioned that demand for activities with the theme of “intangible heritage tours” rose markedly in the 2025 Spring Festival travel market. The China Travel Agents Association and Tuniu Travel Network released the “2025 Spring Festival Travel Consumption Trend Report”, showing that during the Spring Festival, experiential activities such as intangible heritage folk culture and intangible heritage craftsmanship showed great popularity and became popular options for tourists. Among them, intangible heritage folk events such as the Beijing Temple Fair, Chaoshan English Song and Dance, Guangdong Lion Dance, Minnan Travels, and Northwest Social Fire, as well as intangible heritage handicraft experiences such as hairpin flowers, tie-dyeing, paper-cutting, rice paper, and lacquer fans, attracted the popularity and interest of many visitors. According to the “2025 Spring Festival Travel Trend Vane” released by the Flying Pig Platform on January 6, the popularity of searches related to “intangible heritage tours” including intangible heritage attractions and intangible heritage experiences on the platform has increased 133% over the previous month.