Li Liang, vice president of Douyin Group, shared that the principles of Douyin and Headline recommendation algorithms are nothing special compared to the industry. The difference is that each platform customizes the goal of the algorithm, that is, what it values more. The indicator Douyin values more is the long-term retention of users. It believes that the term “information cocoon house” appeared before recommendation algorithms were invented. In terms of commercial logic, platforms have no incentive to create so-called “cocoon rooms,” and are also most motivated to break down “information cocoons.” Li Liang also indicated that Douyin continues to crack down on and control blog traffic using false information, extreme, and antagonistic rhetoric. He also believes that in the end, ecological management will also help the healthy development of the platform.

Li Liang, vice president of Douyin Group, shared that the principles of Douyin and Headline recommendation algorithms are nothing special compared to the industry. The difference is that each platform customizes the goal of the algorithm, that is, what it values more. The indicator Douyin values more is the long-term retention of users. It believes that the term “information cocoon house” appeared before recommendation algorithms were invented. In terms of commercial logic, platforms have no incentive to create so-called “cocoon rooms,” and are also most motivated to break down “information cocoons.” Li Liang also indicated that Douyin continues to crack down on and control blog traffic using false information, extreme, and antagonistic rhetoric. He also believes that in the end, ecological management will also help the healthy development of the platform.