Housing enterprises are actively or passively disposing of various types of assets at large discounts. Recently, Sunac's four parcels of land in Qingdao were put on the shelves and will soon be auctioned. The starting price is about 30% off the assessed price. The Chengdu Global Center Paradise Intercontinental Hotel, which has gone through two legal auctions before, had a starting price of 1 billion yuan, a decrease of 600 million yuan from the assessed price; the Shenzhen-Hong Kong International Center for Shimao's “Big Mac” project was eventually taken to settle the debt with a total value of about 10.4 billion yuan, while the estimated price of the project exceeded 16 billion yuan... At a time when sales are declining and capital returns are poor, it is rare for housing companies to be passively disposed of frequently, or are still difficult to sell at large discounts. Some industry analysts pointed out that during a period of market downturn, the liquidity of bulk assets was poor, and only strong discounts could attract investors. However, this trend may be reversed. After the introduction of the stimulus package from the end of September to the present, investment market confidence was restored and boosted to a certain extent, and total commercial real estate investment increased 32% year-on-year in the third quarter. The industry believes that in the future, as the real estate market volume gradually stops falling and stabilizes, asset prices will also stabilize.

Zhitongcaijing · 11/26 11:09
Housing enterprises are actively or passively disposing of various types of assets at large discounts. Recently, Sunac's four parcels of land in Qingdao were put on the shelves and will soon be auctioned. The starting price is about 30% off the assessed price. The Chengdu Global Center Paradise Intercontinental Hotel, which has gone through two legal auctions before, had a starting price of 1 billion yuan, a decrease of 600 million yuan from the assessed price; the Shenzhen-Hong Kong International Center for Shimao's “Big Mac” project was eventually taken to settle the debt with a total value of about 10.4 billion yuan, while the estimated price of the project exceeded 16 billion yuan... At a time when sales are declining and capital returns are poor, it is rare for housing companies to be passively disposed of frequently, or are still difficult to sell at large discounts. Some industry analysts pointed out that during a period of market downturn, the liquidity of bulk assets was poor, and only strong discounts could attract investors. However, this trend may be reversed. After the introduction of the stimulus package from the end of September to the present, investment market confidence was restored and boosted to a certain extent, and total commercial real estate investment increased 32% year-on-year in the third quarter. The industry believes that in the future, as the real estate market volume gradually stops falling and stabilizes, asset prices will also stabilize.