ATLANTA, Nov. 26, 2024 /PRNewswire/ -- Popmenu's annual study on Thanksgiving dining trends shows a number of consumers are going to leave the cooking to the professionals, but prefer to eat at home. This year, 37% of consumers reported that they plan to order takeout or delivery from restaurants for their Thanksgiving dinner, up from 32% last year. Another 5% plan to dine at a restaurant on Thanksgiving, down from 17% last year.
When asked how much they anticipate they will spend on Thanksgiving dinner for themselves and their guests, the average amount was $170.
Popmenu surveyed more than 1,000 consumers across the U.S. from November 17 to November 18, 2024.
Why consumers are opting to hang up their aprons
Consumers are leaning on restaurants to supply their entire meal or certain dishes this Turkey Day, pointing to convenience, cost, and quality of food.
What they're serving
When it comes to the main course, it's no surprise that 87% of consumers will serve turkey. Ham is the second most popular choice at 39%.
Favorite side dishes that will likely appear on this year's table, according to consumers:
When asked if they ever ate fast food for Thanksgiving, nearly one-third of consumers (31%) said yes.
Popmenu offers the following tips for consumers who haven't finalized dining plans yet:
"Ordering in or dining out for Thanksgiving is becoming a new tradition for consumers who just want to relax and enjoy a meal vs. serving as the family chef for the day," said Brendan Sweeney, CEO and Co-founder of Popmenu. "Restaurants have seen $10,000 or even $50,000 in Thanksgiving pre-orders. Although it's tougher to book something the week of Thanksgiving, there are still restaurants out there who are taking orders and reservations. Visit restaurant websites, search on Google, or call them right away."
Looking ahead to December holidays, 28% of consumers will order from or dine at restaurants for Christmas this year and 35% will do so for New Year's Eve.
Survey Methodology
Popmenu conducted an anonymous, nationwide study of 1,000 U.S. consumers, ages 18 and older, from November 17 to November 18, 2024.
About Popmenu
As a leader in restaurant technology, Popmenu is on a mission to make profitable growth easy for all restaurants. Digital marketing, online ordering, and on-premise technologies headline a powerful product suite infused with artificial intelligence (AI), automation, and deep data on guest preferences. The company consolidates tools needed to engage guests, serving as a digital control center for more than 10,000 independent restaurants and hospitality groups in the US, UK, and Canada. For more information, visit popmenu.com.
Media Contact:
Jennifer Grasz
Head of Marketing, Popmenu
Jennifer.Grasz@popmenu.com
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SOURCE Popmenu Inc.