On November 26, the long-established brand Wang Zhihe held a pop-up event at the Beijing City University campus with the theme of the cartoon “Wang Xiaohe”. During this period, college students were invited to take pictures and interact to join the event. At the event, Wang Zhihe Company staff said that the “Wang Zhihe” brand was founded 355 years ago and has always kept up with the times and actively innovated. In addition to continuously launching new products, they have also continued to play with cultural IP. The cartoon character “Wang Xiaohe” was created based on the color of fermented bean curd, and hopes to use this format to get closer to the younger generation, so that more young people can feel the charm of the old brand.

On November 26, the long-established brand Wang Zhihe held a pop-up event at the Beijing City University campus with the theme of the cartoon “Wang Xiaohe”. During this period, college students were invited to take pictures and interact to join the event. At the event, Wang Zhihe Company staff said that the “Wang Zhihe” brand was founded 355 years ago and has always kept up with the times and actively innovated. In addition to continuously launching new products, they have also continued to play with cultural IP. The cartoon character “Wang Xiaohe” was created based on the color of fermented bean curd, and hopes to use this format to get closer to the younger generation, so that more young people can feel the charm of the old brand.