Sensor Tower: A total of 34 Chinese manufacturers were selected in the top 100 global mobile game publisher revenue list in October, drawing a total of 1.85 billion US dollars

The Zhitong Finance App learned that according to the Sensor Tower store intelligence platform, in October 2024, a total of 34 Chinese manufacturers were selected for the TOP100 global mobile game publisher revenue list, attracting a total of 1.85 billion US dollars, accounting for 35.6% of the global TOP100 mobile game publisher revenue in this issue.

Top 30 Chinese mobile game publishers by revenue

In late October, the NetEase Guofeng martial arts MMORPG mobile game “Against the Water Cold” ushered in a version update and launched a collaboration between “Against the Water Cold” x “Qin Shi Ming Yue” and “Against the Water Cold” x “Armor Warriors”. Revenue for this issue increased 15% month-on-month. “Operation Wilderness” celebrated its 7th anniversary in late October. The launch of a large number of major benefits brought the game a 26% revenue increase, increasing the current NetEase mobile game revenue by 2% month-on-month, and ranking 2nd in the revenue list of Chinese mobile game publishers.

The ice and snow apocalyptic 4X strategy mobile game “Whiteout Survival Endless Winter” ushered in revenue growth of 24% and 4% in the Chinese and overseas markets respectively in October, driving Diandian Interactive's global revenue to increase by another 8%, and advanced 1 place to 3rd place in the revenue list. At present, China has surpassed the US to become the mobile game's largest revenue market, contributing nearly 26% of total global revenue in October.

A number of mobile games under Lingxi Mutual Entertainment performed brilliantly. Among them, the new MMORPG game “Tree of Saviors: New World” officially landed in Japan, South Korea, Taiwan, Hong Kong, Macau, and Southeast Asia markets on October 10, and became the mobile game with the highest global revenue growth in October. The revenue of the current installment of the ancient drama RPG “Like a Kite” surged 206%, driving Lingxi Mutual Entertainment's revenue to double, increasing the ranking by 9 places to 5th place in the revenue list.

Thanks to the strong growth of its two synthetic mobile games “Gossip Harbor Gossip Harbor” and “Seaside Escape Roaming Town”, Lemon WeChat once again saw a 12% increase in global revenue in October, ranking first among global synthetic mobile game publishers.

With the arrival of the 4th anniversary celebration and the launch of epic benefits, the revenue of the travel game “Battle Fishing” surged 50% month-on-month in October. Coupled with the growth of mobile games such as “Journey Leisure Fishing”, the current revenue of the travel game increased by 28%, and the ranking rose to 9th place in the revenue list.

In September, several new MMORPG games such as the Dewdrop game “The Last Daredevil” and “Knights of the Silver Dragon” were launched, topping the China Taiwan, Hong Kong and Macau Google Play download lists and the Japan App Store download list respectively. Revenue increased by 34% and 215% respectively in October. Driven by a limited-time collaboration between “Lost News” and “Wandering Earth” in the S1 season, “Shoot on Zombies” increased revenue by 7% in October. Due to the growth of its various mobile games, Dewdrop Gaming's current revenue rose 8%, and the ranking rose 4 places to 13th place in the revenue list.

Continuing “Survivor!. After “io Case Force”, Hippey Games' new hybrid casual game “Capybara Go!” It came out and quickly occupied the top of the Google Play download list in markets such as South Korea, China, Taiwan, Hong Kong, and Macau. Since then, daily downloads and revenue have continued to rise, leading to a 30% increase in revenue for the current edition of Hippy's game, and advanced 4 places to 18th place in the revenue list.

In recent years, the hybrid casual mobile game market has shown a strong growth trend. By combining easy casual gameplay with core gameplay such as strategy and RPG, hybrid casual mobile games not only attract a wide range of casual players, but also enhance retention through more in-depth gameplay, while generating higher revenue through various monetization methods such as in-app purchases, advertisements, and subscriptions. According to Sensor Tower data, the global revenue of mixed casual mobile games increased 137% year-on-year in October 2024, and the mobile game market is rapidly rising.

At the end of September, Culo's game “Sound Tide” launched the 1.3 version “Reach the End of the Coast”, which limited the launch of Resonator “Shore Keeper” and the return of “No Fire,” increasing the game's revenue by 15% month-on-month in October, helping to increase Culo's current revenue by 15%.

In addition to the list, the top 100 Chinese mobile game publishers in the world are: Tap4Fun, Hortor Games, Thunder Network, and 4399, a total of 34 manufacturers.

Top 20 mobile game revenue in China's App Store

In late October, “Wang Zhe Rongyao”, a national MOBA mobile game owned by Tencent, celebrated its 9th anniversary in the Chinese market. With the launch of a series of new skins and numerous benefits, the game's current revenue increased 11%, making it the top mobile game revenue list in the Chinese App Store.

Since launching in the Chinese market at the end of May, the revenue of Diandian Interactive's “Endless Winter” has been growing. In October, it once again increased by 24%, surpassing 37 million US dollars, and became the runner-up in the revenue list.

On September 25, Blizzard Entertainment's strategy card game “Hearthstone” returned and brought players all the card benefits of 2023. On the first day of its return, it dropped to 2nd place in the China App Store mobile game download list, ranking 9th in this issue's revenue list.

On September 26, Lingxi Mutual Entertainment's Guofeng drama card mobile game “Like Kite” was officially launched. Driven by the new card pool “Move Like Thunder” and the event “Burn the Rhinoceros at Night” in early October, the game's revenue soared rapidly, making it ranked 12th in the October China App Store mobile game revenue list.