TikTok for Business has launched a VBO product for IAA games, which can help IAA advertisers maximize TikTok's advertising RoAS on the Android side and achieve return on capital. At the same time, Pangle, a programmatic advertising platform under TikTok for Business, has also launched Playable demo ads to solve the problem that traditional materials are difficult to continuously attract users' attention.

TikTok for Business has launched a VBO product for IAA games, which can help IAA advertisers maximize TikTok's advertising RoAS on the Android side and achieve return on capital. At the same time, Pangle, a programmatic advertising platform under TikTok for Business, has also launched Playable demo ads to solve the problem that traditional materials are difficult to continuously attract users' attention.