Changes in Hong Kong stocks | Mingchuang Premium (09896) rose more than 6% in early trading, the IP derivatives economy received market attention. Medium- and long-term IP strategies are expected to drive the company's profitability

The Zhitong Finance App learned that Mingchuang Premium (09896) rose more than 6% in early trading. As of press release, it had risen 5.99% to HK$34.5, with a turnover of HK$89.163,500.

Debon Securities released a research report saying that with the rapid development of “two-dimensional” and its derivative economy, “millet” has also entered young consumers as an emerging concept. The bank believes that the “millet economy” is based on the IP licensing and operation capabilities behind it, with supply chain capabilities as a guarantee, and channels as the key to reaching consumers. It is recommended to focus on leading targets with the ability of the entire industry chain and rapid dissemination of its IP.

Huatai Securities pointed out that Mingchuang Premium recently held a press conference on the results of the 2024 global brand strategy upgrade. At this press conference, the company further strengthened its IP strategic positioning, plans to build a “global IP co-branded collection store”, and accelerate the upgrading and empowerment of IP products to domestic and foreign channels through experiential stores such as Miniso Land, theme stores, and pop-up stores, as well as the optimization of commercial management cooperation and franchisee support mechanisms. I am optimistic that Q4 will be accompanied by the release of Harry Potter IP products and overseas peak season sales leading to a month-on-month improvement in performance growth, as well as a steady increase in profitability due to the effectiveness of medium- to long-term IP strategies.